10 Prominent Women Leaders Share What We Each Need To Do To Close The Gender Wage Gap

The movement to achieve equal opportunities for women has made incredible progress. But even in 2019 women still earn 80 cents for every dollar a man makes.

On Women’s Equality Day, 8/26, Authority Magazine launched a series called “5 Things We Need To Do To Close The Gender Wage Gap”.

In this series, scores of prominent women leaders shared their insights about the steps that we need to take to narrow and eventually close the gender wage gap.

Below are insights from ten of the women who were interviewed.

Shanna Hocking, Associate Vice President at the Children’s Hospital of Philadelphia

1. Promote women’s financial security — Women need additional training on salary negotiations (that account for bias against women). Many organizations have started to offer coaching for women, but they are not broadly available. In addition to understanding how to ask for a raise or negotiate a salary, women could also benefit from money management training, which has historically been something that men were expected to do.

2. Eliminate the motherhood penalty — Women are perceived to be less committed to their jobs when they have children. This bias, in addition to the significant challenges in managing a successful career and home life, can contribute to why working mothers choose to leave the traditional workforce. I have experienced this bias throughout my career, once being told in an interview that I wouldn’t be recommended for the role, because I had a family at home — not because I didn’t have the requisite experience or potential to lead.

3. Consider salary transparency — This can mean many different things, whether publicly posting all salaries, being forthcoming about salary information in interviews, or committing to pay men and women equally. Many states no longer allow employers to request previous salary history, which has historically contributed to the gender wage gap.

4. Allow salary information to be shared — Many companies require employees to keep salary information confidential and they can penalize employees for speaking openly about their salaries, which limits women’s ability to understand when there are parity issues. One respected leader in my field told me her actual salary figure to give me a sense of what the market offers. Even more than the number, her candor made quite an impression on me. She told me: “We all rise together as women.” In turn, I have shared this with other women I have mentored through salary negotiations to help prepare them with the information they need to be successful.

5. Create affordable childcare options — When a family has to make a choice between paying the cost of childcare or staying home to care for children, this can affect the ability for parents to contribute financially to the family or advance their careers. This isn’t a women’s issue, but caregiving responsibilities have often fallen to women.

Unfortunately, it is not likely that the gender wage gap will disappear any time soon. These are suggested efforts to help us get closer to our goals. For there to be any significant changes, many of these efforts would have to be done together, rather than considering any one on its own.

(Full context here )

Gail Becker, CEO of CAULIPOWER

Supporting pay equality for women also means supporting women-owned businesses. When people talk about the ‘wage gap,’ they often overlook the overwhelming disparity that exists for female entrepreneurs. During my time in corporate America, I saw firsthand the far-reaching effects of gender inequity, but I never experienced its impact as deeply as I did when I left to start CAULIPOWER.

Going into our first fundraise in 2017, I was stunned to learn that only two percent of VC dollars go to female-founded startups even though female founders deliver 47 cents more return per dollar of funding than male founders. This startling statistic has hardly changed in the two years since. We must fix this. How? Start by buying more products from female-founded companies and invest in companies that support women. Only then can we narrow the wage gap in the marketplace…and in the workplace!

Angela Peacock

1. I would absolutely change the way we speak to our children. I think we are kind of getting there with girls but I really do think we need to look deeply at the way we speak to young boys and even the way we describe babies when they are in utero. If you think about it, the minute we know that we are carrying a girl, very often the bedroom gets decorated in a delightful soft pink and it’s all very fluffy and delicate with fairies and flowers and pretty and if it’s a boy then the bedroom is blue and it’s dinosaur themed with trucks or something that is tough and hard and macho. And even during pregnancy there is evidence from Harvard that says when a baby is kicking when you know it’s a girl then it’s having a delightful little dance and if you know it’s a boy then aaargh that’s a big kick — he’s going to be a soccer player and the difference is tangible. And that translates then to what we tell them throughout the early years of their lives. I think we’ve nearly got there now; most girls these days will be very happy to tell you they want to be an astronaut or a lawyer or a firefighter or even the next president but when you ask boys, they are still saying the same things as in the past. Boys in general haven’t yet been given permission to be sensitive, they haven’t been given permission to be the next nurse, rather than the doctor, to be the caregiver — and the assumptions we make that men don’t sew or do crafts or really use the creative side of their being, I think is really, really important. I have a poster at home that talks about the different ways that we talk to boys and girls, and my favorite quote on it is this one: “For every girl who throws out her E-Z-bake oven, there is a boy who wishes that he could find one”. I think that’s incredibly important. Right from the get go we need to be telling both genders that they can do anything they want to. We will not solve the bias that sits behind the gender pay gap if we can’t continue to raise — right from young children — individuals who have sweeping and absolutely not valid biases from one gender against the other.

2. We need to challenge the unfounded gender biases such as benevolent bias — the bias of kindness, where I choose to make a decision about your career without ever consulting you. It happens to men when they are making decisions about the careers of women but interestingly it also happens to women when they are making decisions about the careers of other women. This is because we carry the same unconscious programming, we carry effectively the same biases together and this particular one comes out in mysterious ways! The most obvious one is in maternity returners where we perhaps would make an assumption not to send that woman to an area on a project that would take her away from her family. Or not to offer her a project that would mean working late into the night, to assume that she will no longer be mobile because she has a family. Or the most deadly one — to make an assumption that she will most definitely have more time off than anyone else. Until we get to a place where we are making those same assumptions about men who have recently become parents, we are nowhere near being able to alter the assumptions about that stage of a woman’s career that can absolutely destroy her earning capability and so contribute to the gender pay gap. It’s interesting when you look at the background to benevolent bias and it does seem to stem from our early years — what we saw, whether our mothers worked or not, and indeed the deep programming that a lot of people like me over 50 got from Disney cartoons and things like “I dream of Jeannie” — where, despite the fact the protagonist is a bright, independent woman, she knows she has got to brush her hair, put the sexy clothes on and stay at home and look after the family and play the little wife. Her real work (in this case as a witch!) is hidden in case it diminishes “her man”. We carry these biases with us constantly and they come out in mysterious ways.

3. The other area of gender bias that I think we should be talking about a lot more broadly is intersectional bias. We know that the IWPRS report on sex and race discrimination in combination in the US states quite clearly that we know that discrimination in pay, hiring and promotions has a significant impact on all of the wage gaps that we are seeing. But we also know that very specifically for Hispanic women and African American women the gap is even bigger. When we look at intersectional bias, it’s an interesting thing to see. We sometimes make assumptions when we hear the word bias, that it’s about one specific thing — “I have a bias about women in the workplace.” I don’t believe that it is that. When organizations hire at graduate level, very often it is 50/50. This decreases the higher they climb –intersectional bias comes into play at higher levels. So I can see a woman doing an associate role in a law firm but I can’t actually envisage her being a partner. The bias comes in when we sit in front of a promotion panel and goes back to our early programming of “what a leader looks like”.

4. As a society, we need to ensure people are incentivized to drive the inclusion change that will lead to the pay gap closing. So ALL managers, for example, should be made accountable for driving the change. Targets around promoting greater numbers of females or insisting on a more balanced slate when recruiting are essential. But more essential still is offering a dynamic and measurable system that is linked to performance — where managers HAVE to have made some practical things happen in order to drive the right environment for ALL people to flourish. We need to start aligning inclusion to the things that matter to people — salary, bonus and promotions.

5. In some US states — including California and Massachusetts — employers are not allowed to ask job applicants how much they previously earned. Similar measures are under consideration in a number of other states. These laws to stop “previous salary” questions can help break the cycle of gender pay disparity by removing the link between historic inequalities and pay negotiations. In 2017, when the law was announced in New York, the chair of the NYC Commission on Human Rights, Carmelyn P Malalis, said it was designed to “break the cycle of income inequality” and put an end to women and people of color being “held back by their current or previous salary”.

It’s interesting that we still shy away in general from conversations about wages. Perhaps if we weren’t so polite, we would have women asking men about what they earn and, better still, men asking women — and supporting them to take it up with their employer. Now that would be something!

(Full context here )

Cate Luzio, CEO of Luminary

There is a serious talent pipeline problem across all industries. If over half of all new hires are women, we should see stronger diversity at all levels and in leadership. We won’t close the wage gap or reach gender parity if we don’t promote women early and often — and on potential, not just performance. It’s critical to invest in women throughout their careers to make sure that we don’t lose them mid-career.

No one cares about your career more than you. Raise your hand for growth assignments, go for that raise, and know your number. It’s important to know the value of your work to ask for what you deserve. It’s okay to talk about salaries with your friends, mentors, and peers so that you have a range to benchmark against. If you don’t get a raise don’t give up, ask for feedback, and set a timeline to ask again.

Julia Shapiro, CEO of Hire an Esquire

  1. Policy: Well-crafted, enforceable equal pay policies are shown to strengthen the economy and society. Also parental leaves need to be equal for parents. Not only are many families dependent on two incomes with fathers taking on increasing parental responsibilities, parental leave policies that aren’t equal prove further detrimental to women in their career trajectory.
  2. Use of structured hiring processes: These have been proven to decrease bias and improve outcomes. I’m encouraged by the developments I see here. These changes are performance-driven to get the best talent and outcomes in an increasingly transient and competitive talent market, reducing bias is a side effect.
  3. Rethinking the early narratives we have about boys and girls: Letting children develop who they are as people and being careful not to provide unconscious nudges towards gender stereotypes. Personality traits are shown to be evenly distributed across populations and children begin to become “gendered” based on social cues and this actually has an impact on career choices and earning potential. One small example is that children show no preference for gendered toys before gender is reinforced. Girls receive toys such as dolls that promote skills like empathy. Boys receive blocks and building toys that promote spatial, logic, and problem solving skills, which are conducive to success in STEM careers and standardized tests.
  4. Change the narrative that rights and wages are a zero sum game: Greater workforce participation tends to overall expand the opportunities and economy for everyone. We’ve seen this in the US both with immigration as well as with women increasing their participation in the workforce. The same is true of other rights and protections. Women, men, and people of various ethnic origins aren’t in a fight over a limited amount of jobs, payroll dollars, or rights, everyone working together has an exponential effect and everyone can walk away with more.
  5. Stop the narrative that women need more “flexibility” and balance: This implies women are giving their work less gravitas than their male colleagues and as studies discussed above show, this isn’t true. Instead the false expectation that women are less committed is what’s hurting their advancement. We need to stop using this as a cop out on why women make less money and are less represented in leadership since it is not only false but further contributes to this false narrative and resulting unconscious bias.

(Full context here )

Grace Atwood, Co-Host of Bad on Paper Podcast and Founder of The Stripe

First, I would say that it’s so important that women advocate for each other and openly discuss money with their peers, male and female. I remember early in my career discovering that my male coworker was being paid considerably more than I was and using this information to leverage a raise. There’s definitely a stigma associated with talking about money, but those uncomfortable conversations will help you better negotiate.

The other thing I would say is to negotiate! It’s shocking how many women will accept an initial offer and not ask for more money. Something I’ve learned from my co-host Becca Freeman is that a lot of the time, the hiring manager has a bigger budget and actually expects you to negotiate. This revelation really stuck with me and is so simple but incredibly powerful. We’ve since had countless listeners tell us that after listening to that episode they were able to negotiate a raise.

Dr. Tana M. Session

1. Own your worth! Women must become comfortable negotiating for higher starting salaries and annual increases based on reliable market data and research. Start talking finances with other men and women and share resources and information on salary ranges in your industry. Information is power!

2. Whenever possible, do not disclose your current salary to a new employer during the interview or salary negotiation process. If you are currently underpaid, your new employer may offer you a lower salary than they budgeted for the position because their lowest offer may still be a significant increase over your current salary. There are several states who have made it illegal for employers to ask about current salary prior to making an offer to help decrease the wage gap for women and minorities.

3. Women should raise their hands for new and bigger projects to gain leadership experience and exposure to decision-makers. This will take some strategic self-promotion skills, but it is necessary to help elevate your career and your salary. Also, actively seek out promotions or new positions even if you do not have all of the listed requirements for the job. Men do it all the time!

4. Organizations should conduct regularly salary audits for all positions and compare female employees’ salaries against their male counterparts who are in the same job with the same or comparable responsibilities, experience and education. The numbers don’t lie! Put a plan in place to bring women’s salaries in alignment with their male counterparts, even if the increases have to be incremental over a 6–12 month period. Openly sharing the salary audit results and adjustment plan with employees will help boost employee engagement while holding the organization accountable along the way.

5. Organizations should regularly review the diversity, equality and inclusion of their leadership teams to ensure they are hiring and promoting the best person for the job. Also, review market data to ensure salary ranges are meeting local job market demands. This is a good time to make internal salary adjustments to current staff’s salaries to ensure internal equity and to help all employees remain competitive with the external job market.

(full context here)

Kaiwen Wan, CEO of Palapod

1) Men need to take up the cause. It should not simply be seen as a women’s issue but a human issue.

2) Women need to create a global movement on the scale of #metoo because wage inequality is a massive issue throughout the world. One of the things that brings the US and China together in this time of tense relations, for instance, is the fact that both have yawning gaps in wages between men and women. If the men of both countries wish to fight each other, so be it — but I think women can come together.

3) We need political candidates to bring the issue to the forefront. This election season in the US is better because we have plenty of female candidates, but I also strongly support Andrew Yang because his “freedom dividend” would bring monetary compensation for the unpaid work predominantly done by women in our society, such as childcare.

4) We need more people to study the wage gap. When was the last time you heard of someone who double-majored in gender studies and economics, for instance.

5) We need more female entrepreneurs! That’s part of the reason I’m building Palapod because women need to know they can build something, and not simply within the tech bubble either — it’s a whole society movement. The other reason it’s great to have female entrepreneurs is that female entrepreneurs are also female bosses, and female bosses sure aren’t going to pay women less.

(Full context here )

Elizabeth Pearson

  1. Sustained action from businesses: Equal paternity leave for new dads so they can carry more childcare weight and free-up moms to go back to work.
  2. Government support: Affordable childcare for new and single mothers is critical to ensuring women return to the workforce.
  3. Awareness of biases: Companies will need to take a good look in the mirror, and at their payroll, to see if there may be underlying biases and sexism happening within their organizations.
  4. Women becoming skilled negotiators: The more confident and assertive women present themselves, the easier it will be to ask for what they need — and the less they’ll care about being “unlikable” to their boss.
  5. Parents overriding socialized norms for girls to be people pleasers and nurturing: When we empower our youth to see girls as equals, we raise men and women who expect to pay women at the same level as men.

(Full context here)

Rona Borre CEO of Instant Alliance

I think the gender wage gap is caused by a combination of factors, the largest of them being institutionalized gender discrimination. Put simply, women have been paid less than men for years, and changing this standard will not happen overnight. I still can’t believe that it was less than 100 years ago that women earned the right to vote in our country, but that’s the way it is. Women have traditionally been seen as mothers first and breadwinners second, and even in modern day America, this underlying perception of our roles in society persists. So we’re held up against this standard of being able to raise children while simultaneously excelling at the office. I don’t mean to blame all of this on men, either. We women hold ourselves and each other to extremely high standards, and we’re really hard on one another. If we’re too focused on our careers, we’re bad mothers and wives. If we’re too focused on raising our families, we aren’t putting enough effort in at work. And I think we hold ourselves back sometimes too. Whether we don’t think we’re good enough for the promotion we want, or we don’t think we’re qualified to be managing men, we sell ourselves short and actually get in our own way.

I would challenge women first to start pursuing the jobs that they are passionate about, whether or not those jobs fall within traditionally male-dominated fields. I started in the tech world at a young age and worked really hard to get to where I am today, but I realize how intimidating those industries can be. Success in these fields for women isn’t impossible, but I think too many of us women assume it won’t be worth the hard work. We think that we won’t be considered for a role because of our gender or will be immediately out-qualified by the men in the room. This is evident in the fact that women only apply for jobs they are 100% qualified for, while men apply for jobs even if they only meet 60% of the required skills. We need to start giving ourselves more credit and demanding the respect and job recognition that we deserve. Then, we need to support one another. We need to make sure both men and women alike are supporting women in their endeavors in these traditionally male fields. That being said, if we’re going to ask that men respect us in our careers, we need to make sure we as women as giving each other that support and respect as well. I see way too many situations in which women are tearing each other down, and it is so frustrating. We’re all up against the same obstacles, and the last thing we need is to add further challenges for our female counterparts.

(full context here )


10 Prominent Women Leaders Share What We Each Need To Do To Close The Gender Wage Gap was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“5 Things We Need To Do To Close The Gender Wage Gap”, With Julia Shapiro

An Interview With Candice Georgiadis

…Change the narrative that rights and wages are a zero sum game: Greater workforce participation tends to overall expand the opportunities and economy for everyone. We’ve seen this in the US both with immigration as well as with women increasing their participation in the workforce. The same is true of other rights and protections. Women, men, and people of various ethnic origins aren’t in a fight over a limited amount of jobs, payroll dollars, or rights, everyone working together has an exponential effect and everyone can walk away with more.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Julia Shapiro, an attorney and the founder and CEO of Hire an Esquire. Hire an Esquire is a venture-backed legal tech company that enables flexible and permanent hiring for the legal industry leveraging research-backed psychometrics and structured vetting processes. Julia has been a speaker, writer, and panelist on the new economy, diversity in hiring, and “fundraising while female”. Her writing has been published in Bloomberg and various legal industry publications. She was named a Top 10 Legal Innovator as a part of LinkedIn’s Next Wave, a Millennial to Watch in Legal Tech by law.com, and to the FastCase 50.

Thank you so much for joining us! Can you tell us the “backstory” that brought you to this career path?

I graduated from law school around the time of the “Great Recession”. I saw changes in the way that people worked generally and in the legal industry accelerating with the downturn. Many attorneys were working on a contract or freelance basis for small to major law firms and corporations; contingent talent made up 1/5 of legal payroll spend! Small firms were using Craigslist Legal Jobs to find freelancers and large firms and corporations were using very traditional staffing agencies that were still operating as if it were mid-century. At best, their processes were clunky, inefficient and not user-friendly — at worst they were dehumanizing offering no to skeleton benefits and pushing down attorney wages to the point that it was impossible to pay back student debt, let alone rent.

I assumed someone had developed at least an online marketplace platform to make the process more efficient and transparent and initially went to search for it to recommend it to the law firm where I was working (which had 200+ contract attorneys at any given time). When to my surprise, it didn’t exist, I became determined to build it in a way that would provide more transparency and efficiency to keep more money in the hands of freelancers, less in the hands of agencies, all while providing comprehensive health insurance options.

Can you share the most interesting story that happened to you since you began this career?

The story of bias and privilege. There’s not one major anecdote or incident but a clear story and pattern that emerged as I had the opportunity to meet with countless people between the worlds of “the future of work”, the legal industry (which was seeing rapid and destabilizing shifts), and the startup-venture world.

I found it particularly interesting how much unconscious and structural bias there is around socioeconomic status today — which is frequently left out of the bias and privilege conversations. Socioeconomic status plays a far greater role than anyone in America wants to admit with our “bootstrap” and “meritocracy” narratives. Recent studies have shown that the average US Citizen has far less socioeconomic mobility than they believe and than citizens in the UK and major EU countries.

The realities of how these factors impact paths is on starker display in the venture and startup world which is clubbier and more archaic than the legal industry, contrary to popular belief.

And while of course everyone has some control and choices, I’ve found it interesting how much life paths, options, and access were set by where and to whom you happen to be born. Statistically and anecdotally, people who came of age professionally before 80s era tax policies took hold and became more extreme, had a higher potential for upward mobility. As a country we moved further from the income distribution and class mobility of the mid-century and closer to that of the gilded era.

Can you share a story about the funniest or most interesting mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I don’t think there are mistakes so much as lessons; entrepreneurship is a constant series of interesting lessons.

What stands out the most was my initial assumption that if you could manage to build a better mousetrap (still no easy feat in itself) people would buy it if they knew about it. I’ve seen so many amazing tech products fail because of this assumption as well and/or not having the funds to scale sales. This is particularly true in enterprise businesses where it’s harder to change behavior and the buyer decision making process is much more complex than a consumer or a small business owner pulling out their credit card.

Ok let’s jump to the main focus of our interview. Even in 2019, women still earn about 80 cents for every dollar a man makes. Can you explain three of the main factors that are causing the wage gap?

Unconscious bias, unconscious bias, unconscious bias…If I must list 3 it’s how unconscious bias plays out in:

  1. Hiring: Research shows that hiring decisions are made in the first 10 seconds of an interview and men are more likely to be hired and viewed as having greater potential. Since worker tenure is shorter today and taking a new role at a new organization is a way to climb the career ladder this impacts career trajectory and compensation.
  2. Negotiating Compensation and Promotions: One reason previously put forth for the pay gap was noticing that women don’t negotiate as much or as hard at the outset of a job or during their job for raises and promotions. More research found that women were in fact responding to social cues and optimizing for their careers and getting or maintaining a job — while men are rewarded for negotiating, women are punished and people are less inclined to want to work with them.
  3. Daily Professional Life: Studies published in the Harvard Business Review tracking the performance of women and men at work in terms of time allocation, face-time, and interactions with senior leadership concluded men and women were equal in terms of these interactions, time, and commitment. The study concluded that the difference in promotion rates between men and women was not from their behavior but how they were treated and perceived at work. The Women in the Workplace Study by McKinsey and Leanin.org came to similar conclusions. Another interesting thing to note here is that men are more likely to be hired and to receive higher compensation when they have children whereas women see a pay decrease and are judged more harshly in the workplace once they have children, even as men take on more parental responsibilities. This may be why many are now noting the phenomenon at work where men with children proudly announce that they’re missing a meeting or a deadline for a soccer game or ballet recital and you rarely see women doing this or often don’t even know if they have children.

Can you share with our readers what your work is doing to help close the gender wage gap?

At Hire an Esquire, where the majority of roles are for legal professionals requiring 4+ years experience, we’re currently tackling bias at the hiring level and it actually happened accidentally. Our original goal was developing and implementing predictive hiring analytics — based on 85 years of proven Industrial Organizational Psychology research on predicting workplace performance — to increase our placement success rate. This allowed for candidates to be presented with related data on how they would perform and fit within an organization to the people making hiring decisions, who otherwise rely on their own guesses and hunches. And with this approach we exceeded our own expectations — our contractors were twice as likely to be called back and four times more likely to be hired permanently than when our clients had hired through us without this data. Interestingly, when we looked through our reports after this we noticed more diverse and female names on the list than before. We previously didn’t track race or gender so our recruiters went back through all of our many placements to obtain and add this information. When we ran the number we saw a 15% increase in women and/or minority hires. This showed us that not only were women and/or minorities being discounted during the initial hiring process but that this bias was causing worse outcomes. The funny thing is that you hear leaders in notoriously undiverse industries claiming that their lack of diversity is because they refuse to lower their standards when the truth is their bias has likely has lowered their standards.

Since many legal professionals use our platform and contract work particularly at the more advanced level to broaden the types of organizations that they have experience in and/ or to get their foot in the door for a potential permanent role we think that weeding out bias at the hiring level is an important step. We’ve also been building out hourly rate and salary data to present to candidates and hiring agents that will assist and guide the setting of rates in a way that is more equal and less subject to negotiations and biases.

Can you recommend 5 things that need to be done on a broader societal level to close the gender wage gap. Please share a story or example for each.

  1. Policy: Well-crafted, enforceable equal pay policies are shown to strengthen the economy and society. Also parental leaves need to be equal for parents. Not only are many families dependent on two incomes with fathers taking on increasing parental responsibilities, parental leave policies that aren’t equal prove further detrimental to women in their career trajectory.
  2. Use of structured hiring processes: These have been proven to decrease bias and improve outcomes. I’m encouraged by the developments I see here. These changes are performance-driven to get the best talent and outcomes in an increasingly transient and competitive talent market, reducing bias is a side effect.
  3. Rethinking the early narratives we have about boys and girls: Letting children develop who they are as people and being careful not to provide unconscious nudges towards gender stereotypes. Personality traits are shown to be evenly distributed across populations and children begin to become “gendered” based on social cues and this actually has an impact on career choices and earning potential. One small example is that children show no preference for gendered toys before gender is reinforced. Girls receive toys such as dolls that promote skills like empathy. Boys receive blocks and building toys that promote spatial, logic, and problem solving skills, which are conducive to success in STEM careers and standardized tests.
  4. Change the narrative that rights and wages are a zero sum game: Greater workforce participation tends to overall expand the opportunities and economy for everyone. We’ve seen this in the US both with immigration as well as with women increasing their participation in the workforce. The same is true of other rights and protections. Women, men, and people of various ethnic origins aren’t in a fight over a limited amount of jobs, payroll dollars, or rights, everyone working together has an exponential effect and everyone can walk away with more.
  5. Stop the narrative that women need more “flexibility” and balance: This implies women are giving their work less gravitas than their male colleagues and as studies discussed above show, this isn’t true. Instead the false expectation that women are less committed is what’s hurting their advancement. We need to stop using this as a cop out on why women make less money and are less represented in leadership since it is not only false but further contributes to this false narrative and resulting unconscious bias.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I don’t think we need a new movement but to remember to apply an updated version of an ancient movement: Representative democracy.

And we need less looking to others for leadership or inspiration and more discipline to “do the things” of democracy like staying aware of what’s going on in our government, calling our reps and heading to the polls (and not just during presidential elections). There are a lot of podcasts and valid news sources that will summarize the top stories of the day in 5 minutes.

It’s as these systems break down and society feels less equal that people begin to look to “strong men” (yes, it’s generally men) and charismatic but volatile leaders for easy answers and leadership. As we’ve seen with Uber, WeWork, and in our own politics, this generally produces a bigger messes to cleanup rather than some grand Utopic solution.

In the past few centuries, the stablest most transparent, fairest, representative democracies overall provide the best quality of life for their citizens. Also the less wealth is concentrated in the hands of a few, the better the quality of life. Even in the best examples, none are close to perfect, 100% fair, or transparent — and over the years they’ve obviously left a lot of people out. But if we look at these as a minimum viable product (MVP) they are the best starting point.

In some political U.S. narratives, the midcentury is seen as a golden era. It is not lost on me that women and minority groups were excluded at this time. Still, what is lost in the fondness for this time was this was the period in America where we had the greatest income equality and invested in our society. The US made major investments in infrastructure and education — we built highway systems and educated the scientists, mathematicians, and engineers who would take us to the moon and virtually eradicate diseases like Polio. Capitalism and innovation were alive and well — companies were just expected to pay for all of the public resources they leveraged from infrastructure like roads, the FAA, and security to an educated workforce. While in mid-century the vaccine for Polio was created at a Public University, by the 1980s when the AIDS crisis emerged the NIH had been so badly defunded we didn’t have a powerful enough microscope to see the virus and the initial drug breakthroughs came from France’s Public Health System. I think Silicon Valley and tech libertarians need to remember the basis of their wealth and careers is a government funded military project.

Again, these democracies are only as good as their active, informed citizens. A wise man once reminded us that the most important job is citizen.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Everyone has chinks in their armor”. It’s just generally a good reminder when handling people and particularly with the sheer volume of interactions that you have and people that you meet while building a company from customers, users,and investors to building and managing a team. Everyone shows up with their own experiences, stories and potential that have shaped them. Understanding this can help increase your patience and compassion on the craziest, most sleep-deprived days and can help you to better support people to their fullest potential.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them. 🙂

RBG — needs no explanation.

This was really meaningful! Thank you so much for your time.


“5 Things We Need To Do To Close The Gender Wage Gap”, With Julia Shapiro was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Social Impact Heroes of Social Media: How Atsuna Matsui aims to use her platform to reform the…

The Social Impact Heroes of Social Media: How Atsuna Matsui aims to use her platform to reform the foster youth system

An Interview With Candice Georgiadis

If at first you are daunted with where to start, just bring a cause up slowly into your posts, captions, or stories. The more you post about it, the more your audience will catch-on and may start to resonate with what you are bringing attention to. I think this is the best way to start, start small, and begin to move forward with visualizing a plan using your network and capital.

As a part of my series about social media stars who are using their platform to make a significant social impact, I had the pleasure of interviewing Atsuna Matsui. Atsuna is a lifestyle content creator on social media. Her content is driven by a strong photography background and ideals of sharing positive self-improvement messages to provide value to whoever comes across her social media presence. These ideals are the foundation for her goals to make profit for purpose, as well as, identify herself with positive virtue to ultimately be the change she wishes to see in our world.

Thank you so much for doing this with us Atsuna! Can you tell us a story about what brought you to this specific career path?

I was a film photographer since the age of 13, when Instagram started I posted my film photos on there and eventually grew more into a lifestyle account and then a positive impact ‘influencer.’ I always prefer to say content creator.

Can you share the most interesting story that happened to you since you began this career?

I did a Travel sponsorship to Germany, but it was planned during the dead of winter and it had the worst snow storm in the past decade while I was there. It was so cold that my photographers hands were getting too numb to operate the camera for more than a few seconds at a time. My flight was delayed home for a few days for the snow to pass. It was still a beautiful experience to see and feel weather completely different form anything I’ve ever seen before.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Thinking that keeping bright colored hair would be easy on my hair. Bleaching can be harsh, especially if you have dark natural hair.

Ok super. Let’s now jump to the core focus of our interview. Can you describe to our readers how you are using your platform to make a significant social impact?

I take on the idea that, nobody will know me completely through social media. So, I try to put out the representation and ideas that I hold the most true and that can be the highest impact for my followers to get the psychological insights into themselves and develop their strengths and accept their weaknesses. I feel a strong drive to use my platform for positivity instead of vacuous materialism; to not fall into patterns of clandestine cynicism, but to discover greater truth.

Can you tell us a story about a particular individual who was impacted by this cause?

I’ve had some followers that I go deep into DM conversations often, It means a lot when people tell me that the things that I’ve mentioned into my captions have impacted them to make change or given them insight to conquer their struggles. It can make me feel like a quasi-counselor at moments at although I’m not qualified for that, I relish the opportunity to further create more positivity in the world, because that’s the motivation and legacy of why I’m here. I want to do good and be good. Everything else is just a side note.

Was there a tipping point the made you decide to focus on this particular area? Can you share a story about that?

I felt a friction within after about a year of doing IG lifestyle content. I was feeling torn and wanted to make a change. I wanted to be the person that I wanted to follow on Instagram. I wasn’t happy with how I was being and I wanted to find a common ground. There didn’t seem to be a reason that I couldn’t make lifestyle content in a way that was devoted wholly to the ideals that I deeply resonate with.

Are there three things the community/society/politicians can do help you address the root of the problem you are trying to solve?

The community as a whole is not very aware that homelessness is a symptom of deeper issues in our society. If those in the community are more aware that the majority of homeless people are either suffering from mental illness, mental trauma, or former foster youth. They are disadvantaged and haven’t been recognized in society as people that deserve a fair chance in life.

The Government has repeatedly opted to neglect the very foundation of our society — the youth, to spend money in different sectors. Creating more awareness on the lack of spending on the very pillars of society such schools, after school programs and the foster youth system.

My boyfriend and I are motivated to fix the foster youth system. That’s our end goal and cause. I have minimal capital to make the significant impact I wish to do at the moment. I plan to launch a skin care company in 2020 that is rooted in profit for purpose to help aid Foster Youth.

What specific strategies have you been using to promote and advance this cause? Can you recommend any good tips for people who want to follow your lead and use their social platform for a social good?

If at first you are daunted with where to start, just bring a cause up slowly into your posts, captions, or stories. The more you post about it, the more your audience will catch-on and may start to resonate with what you are bringing attention to. I think this is the best way to start, start small, and begin to move forward with visualizing a plan using your network and capital.

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

  • Nothing worthwhile is ever easy. Deep satisfaction only comes from doing things that deeply fulfill you and that keep your integrity.
  • Regret doing things rather than not doing them.
  • Life is short, but it’s still a marathon.
  • Never ever give up on yourself, you are the alpha and omega of your life.
  • Effort is between you and you.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I hope to start a hashtag and PSA

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Life shrinks or expands in direct proportion to one’s courage” -Anais Nin

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Sen Ron Wyden. I know he has put in lots of good work to put in sweeping reforms for the Foster System. Having greater knowledge on a legislative and widespread administrative difficulties on meeting these ends would be deeply enriching for me.

How can our readers follow you on social media?

@atsunamatsui

This was very meaningful, thank you so much!


The Social Impact Heroes of Social Media: How Atsuna Matsui aims to use her platform to reform the… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“5 Things We Need To Do To Close The Gender Wage Gap”, with Sabine Joseph & Candice Georgiadis

Full disclosure of salaries by women and men. It would be foolish to leave men out of this fight for equality. We need their support to tackling this wage gap and multiple fronts. One important step men can take to support women would be to disclose their salary in order to ensure women (and the rest of their peers) are paid equally.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Sabine Joseph. Sabine is the Founder of Resumes for Women, a company dedicated to optimizing personal brands for women in the workplace and increase their salary worth.

Thank you so much for joining us Sabine! Can you tell us the “backstory” that brought you to this career path?

I was fresh out of college and on the hunt to find my first “real job”. Through some networking, I landed a job at a global advertising agency in Manhattan at a salary of $65K (let’s talk about salaries so we can close the wage gap — please/thank you). I was stoked and thought I hit the jackpot. That was until I spoke to a male colleague of mine that let me know he was making $80K. We had the same title and same level of experience. I did some digging, found his LinkedIn profile and realized his resume represented him as a leader, trusted relationship builder and multifaceted asset to our company. I was blown away. How did he know to sell himself this way? The next day I immersed myself in all things resume writing and learned how to develop the perfect resume. 2 weeks later I applied to 5 positions and got interviews to all 5. I knew I had something powerful, and now had the ability to change the course of someone’s career. It then become my mission to help thousands of women make that happen.

Can you share the most interesting story that happened to you since you began this career?

I was scrolling through LinkedIn one day and connected with a woman who I noticed left her job a year ago, she wrote me back immediately and said “I literally just searched in Google “how to write a resume’ and then you reached out minutes later….” The universe does amazing things.

Can you share a story about the funniest or most interesting mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The very first resume I did 10 years ago for a friend, I left out the contact information! I caught the mistake before she sent it but I imagined the hiring manager would have needed to take fingerprint samples from her resume to get her contact information. I mean, she was worth it.

Lesson: Proof read, Proof read, Proof read.

Ok let’s jump to the main focus of our interview. Even in 2019, women still earn about 80 cents for every dollar a man makes. Can you explain three of the main factors that are causing the wage gap?

  1. Lack of salary disclosure
  2. Not using leadership language in your personal branding i.e resume, cover letter, creative portfolios etc to get in front of hiring mangers.
  3. Not speaking up and standing firm on your value proposition.

Can you share with our readers what your work is doing to help close the gender wage gap?

We are making sure the leadership values of women are represented accurately and powerfully in their personal branding when applying for job positions. This, in turn, gives them the power to properly position their experiences with the highest level of value and get them the salaries they deserve.

Can you recommend 5 things that need to be done on a broader societal level to close the gender wage gap. Please share a story or example for each.

  1. Society should not penalize mothers for being caregivers. Women make $0.81 to every dollar a man makes, but if you dig deeper into the statistic, women who are not mothers make $0.83 for every dollar their male peers were paid, and women who chose to be mothers make $0.71 to a father’s dollar. So the issue here is society’s view that mothers are worth less in the workplace, not only in comparison to men, but also to other women who are not mothers. This is called the Motherhood Penalty. Source
  2. Full disclosure of salaries by women and men. It would be foolish to leave men out of this fight for equality. We need their support to tackling this wage gap and multiple fronts. One important step men can take to support women would be to disclose their salary in order to ensure women (and the rest of their peers) are paid equally.
  3. Stop the “previous salary” questions. This question keeps holding women hostage by their current and previous salary and widens the pay disparity and women move along in their careers. If a previous employers paid her unfairly, she has to pay for this throughout the remainder of her career. In some US states, employers are barred from asking this questions but we need more than 20+ states to join the movement.
  4. Dividing labor equally at home. Women have traditionally taken on more household responsibilities such as taking a sick child to the doctor, going to parent/teacher conferences and attending scheduled activities for their children. Many of these tasks require women to take time away from work and those can be setting their career back. Major change has to be taken at home and men have to be willing and able to take equal share of the household responsibilities.
  5. Mentor our youth. Women need to realize they are just as proficient and competent in, every type of field they pursue. Social barriers from certain occupations are slowly being removed (very, very slowly). And we need to continue to each young girls that you do not need to play with the pretty pink princess and yes, you can play with the construction truck. You can become an engineer and don’t have to become a nurse. We need to start breaking down gender barriers so women can move forward and pursue their purpose and passions. We can’t strive for equality in the workplace if we are not in it.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Every single woman in the workplace should connect with one fellow colleague and ask them “What can I do to support your career growth?”. I guarantee magical things will happen.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I’m a rule breaker. Can I give two?

“Each one of us has a responsibility to leverage our power and our gifts to advance humanity.”

We are all here to support one another. Everything we do each day was made possible by another amazingly talented human being. Your coffee cup was designed and manufactured by a talented inventor and sculptor, the chair you are sitting in was designed by a talented artist. We are all connected. Find your gift, find your power and make tomorrow a richer and more colorful place to enjoy life.

“Never give up.” Some days are hard as **insert your favorite curse word here**. A few months ago, I planned a campaign that took months to prepare, after a few weeks after launching, our expectations we quickly deflated with poor performances and minimal user responses. I wanted nothing more than to give up and start applying to positions back in corporate. But I kept pushing forward and within one week, I received a request to do this interview. The universe always has your back (great book by the way).

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them. 🙂

Tiffany Dufu, is a friend in my head. She inspires me each day to keep pushing forward and never give up.

This was really meaningful! Thank you so much for your time.

Anytime!


“5 Things We Need To Do To Close The Gender Wage Gap”, with Sabine Joseph & Candice Georgiadis was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Social media stars who are using their platform to make a significant social impact, with Jim…

Social media stars who are using their platform to make a significant social impact, with Jim Costa and Candice Georgiadis

I think that the key to getting senior citizens to embrace technology starts with themselves right at home by changing their attitudes. I have found that most people don’t care how a piece of technology works, they just want it to do whatever they want it to do when they want it to do it. However, this brings up the obvious problem of having no idea how or why anything works. When faced with learning something new, most people tend to be afraid and come up with a ton of excuses why they can’t learn or use tech.

I had the pleasure of interviewing Jim Costa. Jim is the CEO and founder of Jim Costa Films, a Pacific Northwest based television production company, who has worked in the video and television production and photography fields for over 3 decades. He also has experience in theatre, audio-visual and broadcasting, but began creating short films and later photographs starting at the age of about 10, when he created his very first short film. After receiving two degrees in television and film production and working in the private sector for several years, Jim would go on to found his company and has been creating film, television and online video content ever since and most recently he has been producing television commercials for local and national brands and creating content as a YouTuber.

Thank you for joining us! Can you tell us a story about what brought you to this specific career path?

I grew up in Queens, NY in the 1970’s & 1980’s. My parents had a nasty, bitter multi-year divorce that started with my mother having to escape in the middle of the night, leaving my brother, sister and I behind because my father beat her one time to many and ended with my father on the run from the FBI because he kidnapped the three of us for 3 1/2 months and disappeared across the country.

Fortunately, our extended family (on both of my parents sides) was extremely supportive and tried to help my mother and my siblings and I out as much as possible. I had an aunt and uncle that lived on Long Island in a very nice suburban area, Smithtown, NY, and let me come visit for the summers so I could get out of the city and the ugliness and hang with my cousins.

We used to stay up way past bedtime and watch SNL with the sound almost entirely turned down and, because of that interest in the show & cast (and similar shows such as SCTV), we saw Mr. Mike’s Mondo Video, the SNL style movie staring many of the cast. Of course, no one had video games or smart phones like they do today & the internet didn’t exist so as kids, we needed to entertain ourselves. The idea came to make a “movie” like Mr. Mikes Mondo Video full of SNL type skits. We took an old 8mm movie camera and wrote out little scenes and filmed them. Of course, we had zero knowledge of scripting, filmmaking, editing, lighting, audio, etc.; just a few ideas of fun and silly little scenes we wanted to capture. Everything was done in one take with no sound or editing (other than in camera). We had to pool our allowances to buy the film and have it developed. Once done, we had a little “premier” for the adults and, much to my surprise, they laughed in some of the right places and clapped and enjoyed themselves. I was hooked right then and there. I knew at that moment, that this is what I wanted to do with my life and I’ve been singularly focused on doing so ever since.

Can you share the most interesting story that happened to you since you began this career?

Tough one. I live in absolute awe of the numerous turns my life has taken. I’m quite literally a million miles from where I started. One of the most interesting people I’ve crossed paths with was a party planner about 20 years ago, Norma Edelman. She did weddings, parties, corporate events and the like. She had a huge business at the time putting together around 100 events a year and I was working in video production and I wanted to get in with her to be on her “recommended vendor” list. My business was still pretty small back then. Like most ‘video guys,” I started out shooting weddings and parties, stuff like that.

I had tried and tried to get my foot in the door by bugging her numerous times over the course of 6–8 months and finally, she said she’d give me a chance to work when all of her other regular people in my line of work were otherwise unavailable. I did the gig and it went fine, but since she was finally giving me a break, I decided to go above and beyond because I didn’t want blow the chance I was being given. As a thank you to her, I made up a 20 or so minute highlight video of the event. Instead of focusing on the event itself, as you might expect, I made the highlights showing the place empty and then showing her crew (and her) working to get it all ready. You can imagine the type of footage: tables being set up and the table settings being put in place, her directing the caters, florists, cake delivery, etc. Finally, at the end, I showed them cleaning up and the place, then the location empty once again with the final shot one of the lights going out. Cut to darkness. The end.

I sent it in to her office and several days after she received it she called me back raving about the video I sent her; how great it was, how it showed the work she did “behind the scenes” and so forth. I was frankly surprised. She told me that while she had a good business, it was difficult to get people to really understand what she did and how she did it. Technically, people could arrange their own events if they wanted to, but there were a thousand little details she handled and problems she fixed, mostly behind the scenes so that those in charge of the event never know what was going on, never saw any problems or had any worries. It was these intangibles that were hard to get across to people and to justify with her fees, recommendations & work. The video I sent her did just that. She told me that she showed it in 7 client meetings in the few days she received it and booked 5 of those as new clients right there on the spot because it showed very plainly and simply all she did, including the intangibles. She asked me what gave me the idea to put this together in the way that I did. I just said that I wanted to do something nice for her for giving me the opportunity and that I was really good at telling a story visually. She told me that she’d move me right to the top of her recommended vendor list and teach me all she knew about business, provided I made her a similar highlight video for all the events she did from now on. I did that and we worked together for many years as more than just a client. She became a very close friend and mentor until she retired.

She told me something that stuck with me all these years. She said she would teach me, but that it was my responsibility to pass it on and teach others. I’ve tried to do that in my business and personal life ever since.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Years ago I was shooting in Mexico in a little town in Baja, La Lobera. That was in the days when we still shot on tape. However, somehow, I managed to forget to bring tapes with me. Still, to this day, I can not explain what I was thinking (or not thinking). I had a cell phone then, but it didn’t work internationally so I had no way to call for help. Of course, I didn’t speak Spanish and in a little seaside town, no one spoke English, so I was frantically trying to find someone I could get the point across to that I was looking for anyplace in town that sold tapes for my shoot later that day and that also took credit cards since I had no Pesos with me to pay for it all. I must have gone into a dozen shops and asked at least that many people on the street, none of whom had any idea what I was talking about. One woman clutched her purse and ran off from the crazy man. Another man picked up his daughter and crossed the street just to get away. I had about given up when I heard a tourist couple speaking English. I asked them if they know were to get what I needed, but thy said that didn’t know. However, they did offer to help me so we walked into the nearest shop and I had them remove the MiniDV tape from their camera and showed the store owner it along with a couple dollars bills and he must have understood me because he gave me the address for the nearest electronics store that was in Ensenada, an hour drive north. I figured I had no choice so I drove up there as fast as I could, bought the tapes I needed and raced back south. I ended up making it to my shoot in time to set up with maybe 5 minutes to spare. Never have I been so panicked or stressed.

What did I learn? Plenty. For one, I made certain that I was always prepared. I started buying blank media in bulk after that, 100 tapes at a time! These days, I use media cards, but I have about two dozen. I keep them in my gear and in every camera bag and case I have, just in case. There’s also two in my wallet at all times. Additionally, I started writing things down after that; useful phrases in multiple languages, such as, “How do I get to my hotel?” Where is…(name of business)” “I need help. Please call the police,” etc. Although I use Google Translator now and have an international cell phone plan, I still keep a document on my smartphone of useful things I might need to know in case I don’t have service. I keep questions/comments in multiple languages on the document just in case multiple languages are spoken. For example, I was working in Switzerland last year and I have my few important questions/comments in German, French, Italian & Romansh, the languages spoken in Switzerland. I’m not taking any more chances like the “Baja incident” again!

Can you describe to our readers how you are using your platform to make a significant social impact?

I’m a YouTuber. Meaning, I have my own channel and I create video content that I post on my channel for all to see. In 2018, I had my 50th birthday and that same year was also 31 years that I’ve been working in the film and video production fields. I got my first official job at 19 and I never looked back. Besides posting video to YouTube (over 4275 as the writing of this article), I also post photos to Instagram (over 4150 at this time) since I am experienced in both areas.

What my friend Norma told me has always stuck with me. I had always done my best to teach anyone working for or with me my knowledge and I have even had numerous interns over the years that I’ve tried to teach so I really wanted to make the biggest impact I could.

I have even tried to help out family and friends around me because I was always good at stuff that plugs in. Growing up, my mother used to say, “We’re all put on this Earth for a purpose,” and we all have some, “gift from God.” Besides photography, video & filmmaking (because I can tell a story visually), I’ve always been the go-to guy for everyone’s electronics. My mother used to love to watch Johnny Carson, but had to work so couldn’t stay up late so she had me program her VCR to record him since she never could get how to do it. Even today, the people around me come to me when their computers freeze up or they manage to un-sync their email from their smartphones, etc. so I figured, why not make some videos on the questions on photography, videography and technology that people constantly ask me and post them online? It seemed logical. I was explaining how to do it already and I was producing video content already. All it took was putting the two together.

When I need some information or instructions on something, I search on Google for it or on YouTube. I already had a channel showcasing my video work so adding informational how-to videos would be simple. The real question was, should I limit it to just those people around me who, as clients, for example, had questions and concerns that needed answering or could I do more for more people?

I started simply enough. I asked people around me what they’d like to know how to do. Since I’m getting older, I naturally know more older people and senior citizens that I do younger people. Most of the things the people around me wanted to know about seemed like common knowledge to me, but, as it turns out, wasn’t common knowledge to everyone else who wasn’t as tech-savvy as I was. Most of the people who needed help understanding this or that technology were older and/or senior citizens. This makes sense since most older people didn’t grow up with computers and smart phones and the Internet, etc. so adapting to technology doesn’t come as easy to most people who start with it much later in life.

I heard the same things from people, “I want to understand my computer better & how to use it.” “I want to understand my phone better. I can make calls, but the rest of it confuses me.” “I don’t have any idea what social media is.” On and on it went. There was definitely a pattern. Older people needed technology help that was easy to understand, easy to learn and that they could use in their everyday lives. Thus, my video blog on YouTube was born.

I literally created my first dozen or so video blogs based on specific questions people had. I did a series of three videos just on a multitude of Google features. Most everyone uses Google as a search engine, myself included, but Google has dozens of features that few people utilize. I use it to buy plane tickets. You can actually plan your wedding with Google now, find where you parked your car, do math and so much more. All this came from a single question someone asked me, “How do I find out about finding what I need?” That sparked an idea to teach people how to find out what they want to know. This seems obvious and simple to anyone who is tech-savvy, but I found that senior citizens weren’t, so showing them how to use Google in a simple, easy to follow video can really help, especially when your home alone or not able to get around easy any longer.

Another area of technology assistance senior citizens needed that came up in my research was communication. A lot of people had questions on how to stay connected. It can be lonely older in life. Our connections to family and friends are what keep us grounded and make us happy. Humans are social creatures. I don’t believe it’s healthy mentally or physically to be alone or to feel lonely. As such, I put together a bunch of different videos on staying connected. I did one on installing and using Skype. Another was on Installing and using What’s App. I’ve done a whole series on using your iPhone including how to FaceTime with someone. All these were a direct result of comments like, “My kids are too busy to visit,” or “ I wish I could see my grandchildren more,” or “I’ve been lonely since my spouse passed away.”

I created others, again, based on questions and comments senior citizens came to me with and some based on my life and what’s going on in it. Some videos on my blog came from in person meetings with people others are from questions asked online on my YT channel. I personally read and answer all the questions people ask of me on my channel and I’m careful to respond to all comments. I’ve created videos on how to set up an email account on one of the free services, how to keep your email secure from viruses, health tips for seniors, travel advice specifically for seniors, disaster preparedness for seniors, technology available to help senior citizens stay at home for as long as they can, tips on finding a assisted living facility of one is needed and more.

Regarding the video on disaster preparedness, I was watching news coverage last year of hurricane Michael and it got me thinking about the difficulty that senior citizens face in such a crisis. I wanted to create something senior citizens would find useful and helpful even in an emergency. I took my dear friend Norma’s advice on paying it forward in the best way I knew how. Thus, the disaster preparedness video was born.

Finding a topic to create a video on isn’t difficult. For the most part, I ask people what they want to know. I make certain to carefully listen to what they say and fully understand it. Finally, I give them what they asked for. It’s a pretty simple, but effective formula.

Wow! Can you tell us a story about a particular individual who was impacted by this cause?

I’m in Wellness Works (formally Weight Watchers). Like everyone else, I want to lose some weight. The idea for the video on how to install and use Skype (mentioned above) came from one of the senior ladies in my meetings, June. She lives near me in Oregon, but her son and daughter live in the northern plains states, South Dakota if I remember correctly. She was in one of our weekly meetings and said she had a “bad week” (meaning she gained weight that week) and was feeling sad because her only grandchild had just had her second or third birthday, but she wasn’t able to see her (causing the weight gain; she ate more to feel better). I simply suggested that she FaceTime them. She didn’t even know what that was, so I explained how to do it on my iPhone. It turns out, she had an old flip phone so FaceTiming wasn’t possible. I asked if she had a laptop and when she said, “yes.” I asked her why she didn’t just Skype with them. She said she didn’t even know what I was talking about. Thus, two videos were born. How to Skype and How to FaceTime. The next week in the weekly WW meeting, I told her that I had the “How to Install and Use Skype” video online for her ready to go with step-by-step on screen instructions. The the following meeting, she saw me and told me that she not only was using Skype, but she video-chatted with her family 3–4 times the past week. It was only one person, but it was one more person who was a little happier. That’s enough for me.

I made a similar video when traveling in Europe last year. I was with a group of senior citizens traveling with University of Oregon students who were performing at various Jazz festivals. The seniors were donor patrons whose donations subsidized the student travel fees. I was capturing images and footage of the performances. The travel agent suggested that the group use WhatsApp to communicate since most had phones that didn’t work internationally. This gave me the idea to make a video and send it to the group on, “How to Install and Use WhatsApp.” Doing so meant everyone could stay connected and safe. More importantly, these videos and others will remain online indefinitely so people will be using them for as long as there is a YouTube.

Are there things the community/society/politicians can do help you address the root of the problem you are trying to solve?

I think that the key to getting senior citizens to embrace technology starts with themselves right at home by changing their attitudes. I have found that most people don’t care how a piece of technology works, they just want it to do whatever they want it to do when they want it to do it. However, this brings up the obvious problem of having no idea how or why anything works. When faced with learning something new, most people tend to be afraid and come up with a ton of excuses why they can’t learn or use tech.

The best way to start is to ease into it by starting with what a senior citizen knows and understands. Say, for example, they use a cell phone to make calls. This is pretty basic and not that different then using any landline phone. You can start from there. If a senior citizen can type keys to make a call, they can type keys to start texting or web surfing. There’s little difference between the two. It’s the same thing with typing on a keyboard. Using a computer keyboard shares the same keys as your old typewriter. So long as you know how to type, you’re 80% of the way to learning what the different Function and other keys do. When put that way, people don’t see learning as such a daunting task.

If the senior in your life has familiarity with a smart phone already, then jumping to a tablet, for example, isn’t much of a stretch. When teaching, you break a subject down step-by-step. The same is true for learning about technology. You start small or from place that you know and you move forward from there incrementally.

Another way to get senior citizens involved with technology is to emphasize aspects of interest to them. Think about it. In school, there were classes you loved and found easy to learn and even enjoyable. Then there were the classes you hated that were arduous to learn and that you struggled in. Finding aspects of tech that seniors find useful is a great way to start getting them into it, using it and learning. For example, social media may be new to them entirely, but showing them how to start a Facebook page, Pinterest board or Instagram feed and then connecting them with family and friends can not only show them the advantages of learning something new, it can keep them connected. By learning how to use these platforms, they are also learning to use technology and can solve other problems such as loneliness.

When teaching, I try to present things in a way people can easily relate to. This put the at ease and helps open them up to learning something new.

It’s best to teach people slowly, one-on-one with people they trust. For example, having children or grandchildren teach older generations just one or two things at a time is a great way to start. It takes time to master certain skills, but it becomes second nature soon enough, provided they stick with it.

I think the community can help by providing funding for learning facilities in places like community centers, but this can also be done in other places, if the idea is spread. For example, if there are places that senior citizens congregate, then classes can be taught. Churches might offer tech classes during the week or even assisted living facilities. Seniors who try to stay active tend to congregate in places like malls where they walk around, sometimes in the early hours before the mall opens. I would love to see malls offer tech training to senior citizens that are already there (after their mall walks). In fact, I personally think tech companies, such as the Apple store could benefit from doing some training before hours when seniors had the run of the mall. They might just open up some markets if they did.

Seeing seniors sitting all day in a fast food place such as McDonald’s or Starbucks with a cup of coffee is disheartening. I would love to see these types of local business that offer free WIFI, offer tech classes to groups of seniors sitting in these places all day long. It keeps their minds active and can be effective in bringing them together with family as mentioned above.

What specific strategies have you been using to promote and advance this cause?

My video blog is on YouTube, of course, but my specific promotion strategy is in using cross promotion with other social media platforms. Specifically, I put out one new video blog posting every week on Wednesdays. Then I cross promote that on all the other social media platforms I’m on including Instagram, Twitter & Facebook. Additionally, I belong to a number of specialized Facebook Groups, so I promote there as well (in addition to my personal FB page, business FB page and private FB group). I’m also fairly skilled at YouTube. By that, I mean that I have studied how to use the YT algorithm to maximize my ability to get my videos seen by the widest possible audience. It’s just me, but I’ve managed to grow my channel to millions of views with just a few thousand subscribers. Even though my channel is small by “influencer standards,” that’s still pretty good results by YouTube standards because it means that a wider audience (than just my subscribers) is finding and watching my videos.

Can you recommend any good tips for people who want to follow your lead and use their social platform for a social good?

Find something you love and are passionate about, no matter what it is & put it out there on the platform(s) of your choice. I firmly believe that all of us, every single person on Earth has something to contribute to the greater good, if we want to.

Never stop learning. There’s far more that we don’t know about then things that we do know about so always look for something else to study or learn. Once you’ve mastered what you’ve learned, give back. Put it out there. There’s always someone who needs or wants to know what you know, but they’ll never find you or what they need to know from you if you don’t start to just put it out there.

If you’re not certain how to begin, you can start by sharing stores, either yours or the stories of those you want help. Discuss the narratives behind the people or the situation your working to better. Humanize the story. Nothing gets peoples attention like human drama. Increase credibility in your cause with research and statistics. People love getting to know facts and statistics, especially those they were previously unaware of. Social causes always have a range of statistics, research, and knowledge to share to enlighten an audience. The general community is most often unacquainted with these facts and figures. Doing so will encourage people to engage in your cause.

Don’t get hung up on how many likes you get or followers or views or subscribers. Quantity doesn’t matter, quality does. If a million people view one of my YT videos and ignore it, I don’t consider it as successful as a video with a few dozen views where everyone who saw it was helped. YouTube loves videos like this, with lots and lots of views that they can add advertisements too as does anyone who bases their success on going viral and being an influencer to your followers, subscribers, likes, etc.

Think about that term for a moment. What is an influencer, really? It is someone with 50 million followers or is it someone who helped a couple strangers today? I believe that in the long run, it’s better to be good than to be popular.

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

* Keeping up is incredibly difficult.

You might think that putting out a new video on YouTube once a week is a pretty simple thing to do, but I assure you, it is not. Especially around my already busty life. It takes an enormous amount of time to come up with ideas, research them, write scripts, rehearse, shoot, edit, upload the videos and then do all the back end work on YouTube that gives your videos the ability to be found among the 300+ hours of new content the are uploaded to YT every minute of every day. In truth, it can be exhausting. In the end, however, it is worth it knowing I’ve done something meaningful with my day.

* Don’t let the trolls and haters get to you.

I don’t know what it is about social media, but far too many people think it’s OK to be complete douchebags on line. It really bothered me for a long time and it shouldn’t have. I took far too many negative comments personally and I shouldn’t have. It took me a long time to realize that trolls say what they say online just to upset everyone else, but getting upset it was what they want. Once I realized that, I took their power away and I don’t sweat it. Overall, I get 50x more positive comments then I get negative ones so I must be dong something right. I finally decided not to try to please everyone because that would be impossible. I don’t engage with trolls or haters any longer, but I am willing to accept and even follow constructive criticism. I can always learn more and get better. In fact, I want to, so if you have a fair criticism, I’m open to listen and to learn. Remember, never ever stop learning.

* I could have used some business advice.

It’s true that my friend and mentor, Norma, helped me, but that wasn’t for years after I first hung my “shingle.” I made every mistake in the business book when I started and I really needed much more than just video and television production skills. I needed business acumen and I had none. It caused me lots pf problems and heartache and probably could have been avoided if I had known what to do or where to turn to. My advice, go to the pros before you start. Don’t be afraid to ask for help from other business owners, the SBA, etc.

* It would have been great if someone had told me that the pace of change would continue exponentially.

I teach people how to use technology, but its nearly impossible to keep up because every time I turn around, there’s something new for me to learn and then pass along, especially as my channel grows. I need to be cloned! I figured that about 7 clones should be enough to start. However, I have learned to follow other technology blogs, channels, web sites, etc. and this has helped me to keep up. Also, I narrow my focus to a simple question, “Will this help senior citizens or not?” If not, I move on. It’s a surprisingly effective and simple solution. I also read often to keep up as new information comes out every day. However, I do avoid trends and fads. Doing so might make me a bit behind the curve, but it also helps to narrow my focus and avoid sharing info that won’t be relevant for very long.

* Start Sooner.

I regret not starting much sooner than I did. I really should have as I could have helped even more people if I had. Around the time of my 50th birthday, I came to the realization that there are fewer days ahead than there are behind now so I need to accelerate my promise to Norma Edelman. One odd bonus of putting out content online is that I’m leaving a legacy, of sorts. So long as there’s a YouTube, I’ll be on it, long after I’m gone. I’ll actually live on and be remembered. People one hundred tears from now might actually know I existed, a benefit usually reserved for the famous (or infamous). The power of the Internet has always been as an equalizer. Online, a sole proprietor can be as big as a huge multi-national corporation.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Well, do as I said above. I’m just one person, me. Big corporations and foundations have far greater resources that I ever will and can do so much more if they set their collective professional and corporate minds to it. We live in a youth obsessed culture here in the USA. We don’t appreciate age or experience as is done in other cultures and societies any longer. I think we need to get back to that, especially considering that our society is aging right now. According to the US Census Bureau, the percentage of the total USA population currently over age 50 is around 13%, totaling around 42,500,000 people roughly. That is a lot of people to leave behind and ignore.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“The unexamined life is the un-lived life.” It’s my own take on the Socrates quote, “The unexamined life is not worth living.” I have no idea if anyone has said it quite the same way or not, but it works for me. Unlike Socrates, I prefer to choose life over death so I try, at least, to live every day like it’s my last. I’m always looking around, checking things out, trying to observe and enjoy as much as I can while I can. I have truly done things and seen things I never even imagined growing up. I had said earlier that I live in absolute awe of the numerous turns my life has taken. That’s because I’ve enjoyed the treasures at the Vatican Museums, sipped champagne atop the Eiffel Tower, hiked to the rim of a volcano in Hawaii and more. It’s a wonder to me, it truly is, especially taking into consideration how my life started out.

Considering where I started, I never expect to live as long as I have. I more or less assumed that I’d die young and violently. Fortunately, I’m both smart and lucky and I was not afraid of working my way out of my crummy childhood situation. I live amongst trees on the edge of a forest now, but I lived on a block in Astoria, Queens with exactly one tree on it, halfway down the block in front of the apartment where the landlord/building owner lived. I’m utterly amazed by that.

Most people don’t take the time to notice or appreciate everything (or anything) around them, but you should. The world is a wondrous place if you stop to look around and think about it a bit. I grew up with one tree a half a block away. now I have 3 trees in my yard alone! 3 trees. how awesome is that?

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I think I’d like to meet Annie Leibovitz and/or Ron Howard because I really love their work. I’m a shutter bug myself so Meeting Annie Leibovitz would be an awesome learning experience. I love taking pictures, but I’ve never been particularly good a taking images of people, at least in my own mind. I’d love to pick her brain.

The same holds true for Ron Howard. His genius knows no bounds as far as I’m concerned so if I could learn filmmaking from him, imaging what my little YouTube video blog could do.

I probably will never achieve the level of talent and skill that these folks have, but I sure would like to try. I aspire to improve my craft anyway I know how and, IMHO, these people have probably forgotten more than I will ever know about photography and filmmaking. Who better to learn from?

How can our readers follow you on social media?

You can find me online by searching for James (or Jim) Costa and on social media by searching for Jim Costa Films on Facebook, Instagram, Twitter and YouTube. I also have a secret society on FB (in the form of a private Facebook Group called Video Producers and Content Creators) where I try to share knowledge and information to fellow content creators and photographers. Links are:

You can find my video blog postings here or by searching for Tech Savvy Senior on my YouTube channel: Jim Costa Films

Thank you for all of these great insights!


Social media stars who are using their platform to make a significant social impact, with Jim… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

5 Things We Need To Do To Close The Gender Wage Gap, with Maike Gericke and Candice Georgiadis

More communication around the advantages of diversity — As mentioned earlier, diversity and gender equality are not favors we do to those that are underrepresented — they are important factors in improving the innovative capacity, user focus, and many other areas of our businesses. Instead of focusing on targets, we should probably focus the communication more on the benefits derived from building diverse teams.

As part of my series about “the five things we need to do to close the gender wage gap” I had the pleasure of interviewing Maike Gericke. Maike is the co-founder of Scrypt.Media, a consultancy and innovation studio for impactful projects using emerging technologies like blockchain and Distributed Ledger Technology. Her work focuses on strategy development, user-centric innovation, communications, education and impact measurement. She is a core contributor at PositiveBlockchain.io, an open source database and community around blockchain for social and environmental impact, and a member of the Board of Directors at INATBA, the International Association for Trusted Blockchain Applications. Prior to founding Scrypt.Media, she defined global strategies and worked as program manager with a focus on SaaS business models and digital transformation in Financial Services. She previously founded a globally sold and featured sustainable jewellery brand and worked as an independent graphic and web designer / developer. Maike is passionate about the potential of technology in enabling equality, inclusion and access for all.

Thank you so much for joining us! Can you tell us the “backstory” that brought you to this career path?

My career path is actually a long and winding one that spanned many sectors and industries before I got to where I am now. I went all the way from fashion design to financial services and emerging technologies, and I went back and forth between my own business and corporate work. A big part of the backstory is that every step involved being a little more intentional about the things I wanted to do, at the same time learning more about my own skills, preferences and beliefs. This ultimately led me to really focus my work on things I really care about and get excited by every day. In my case, it is all about using emerging technologies in the areas where we need the most impact, and about building meaningful organizations.

Can you share the most interesting story that happened to you since you began this career?

I am quite amazed by the things that happen daily once I decided to get real and put focus on things that matter to me. It is a bit like this focus is magically attracting others that do the same and creates the most amazing chance meetings that lead to new opportunities and lifelong connections.

Can you share a story about the funniest or most interesting mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I can probably fill a book with all the mistakes I made on my path, but a really important one is trying to be too many things for too many people, or the famous saying NO to the things that do not directly fit into my path, and I am still very much struggling with this one.

I’m naturally very curious and inclined to see opportunities in everything, and when you start a new business and really care about the things you do, saying no becomes quite a bit harder. This is an extremely funny problem to have as a long-time strategist and project manager, but prioritizing is somehow easier to do for other people. Thankfully I have a great co-founder as a sounding board.

Ok let’s jump to the main focus of our interview. Even in 2019, women still earn about 80 cents for every dollar a man makes. Can you explain three of the main factors that are causing the wage gap?

Picking 3 things on this is pretty hard, as there is a very complex system behind this gap that is really hard to see in full. But let me try!

The first one is Stereotyping — In my opinion this is the number one factor for gender inequality. Over the course of the last centuries, we have internalized a lot of beliefs about gender and the differences it makes in our daily life, our choices and behavior. Those beliefs are included in the way we raise children, the way we present ourselves, the way we perceive and judge other people we meet, and of course the way we hire people.

The second factor is about job limitations based on stereotyping — When women do not get hired because they are in an age where they could theoretically have a child, when a women’s leadership potential is underestimated because her leadership style might be different, or when a new mother is downgraded in her role because she wants to spend a few hours less in the office (while usually delivering the same amount of work or more) or needs to go pick up her children at a certain time, her career is taking a hit because of stereotyping.

Another big part of this is women judging themselves too harshly and not even pursuing opportunities because of limited beliefs they internalized about themselves — and not having enough role models that have been through this situation themselves to guide them on their way.

The third factor is not making diversity a priority — or not making it a priority for the right reasons. We often argue for gender equality from the perspective of creating equal chances for women and targets that need to be achieved in this context, which is of course important. The interesting thing that often gets disregarded in the conversation is how gender equality will bring even more benefits to the system as a whole. So gender equality is really not only about giving women a chance to improve their situation, but benefiting from their capacity and expertise to create better systems overall.

Can you share with our readers what your work is doing to help close the gender wage gap?

With Scrypt.Media, we are trying to set an example for how diversity can work in a different way. We believe that equal pay is not only a policy that helps women to earn more — it directly translates into the results of the business. But in order to get better at building diverse teams, diversity needs to be a part of the DNA of the organization from the get-go. So similar to any other strategic priority, we define our vision and activities related to creating and enabling a diverse team. A big part of that is all about active learning — how can we build a culture that enables different personalities and people with different needs to strive in the workplace?

Of course, a big part of this is also about creating transparent salary schemes, compensation models and incentive systems that make equal pay the default.

Next to that, in my work I am supporting various projects and initiatives that are tackling the UN Sustainable Development Goals and work on gender equality often from the other end of the spectrum, which is financial inclusion and access to education.

In all efforts, supporting other women and bringing more diverse voices into the conversation is another important aspect, as sometimes a simple introduction, recommendation or basic piece of advice can create new opportunities.

Can you recommend 5 things that need to be done on a broader societal level to close the gender wage gap. Please share a story or example for each.

Stop judging — Women today get judged for virtually anything. We are either being too silent, too load, too angry, too successful, care too little about our children or our career, or too much. This noise is leading to a lot of insecurity especially in younger girls, because it is just impossible to follow all these rules. And it also creates unnecessary confusion and setbacks later, especially if the ones judging are in a position to decide about careers, salaries and futures. It is important that everyone (including other women) can just learn to stop judging, and instead help with actionable advice on how to use our strengths, regardless of gender stereotypes.

Awareness on stereotypes — To change stereotypes, we need to be aware of them. This is a difficult point, as we are all in some form or another guilty of stereotyping — myself included. In a lot of cases, decisions based on stereotypes are very much unintentional. For example, I am much more likely to hire someone that has something in common with me. So someone who looks like me, went to my university, shares my hobbies or has mutual friends is much more likely to end up working for my company, unless I take active measures to judge candidates without letting these factors influence my judgement.

More communication around the advantages of diversity — As mentioned earlier, diversity and gender equality are not favors we do to those that are underrepresented — they are important factors in improving the innovative capacity, user focus, and many other areas of our businesses. Instead of focusing on targets, we should probably focus the communication more on the benefits derived from building diverse teams.

Change our definition of a leader — Women sometimes lead differently than what we are used to. This does not in any way mean that they lead worse. But women in leadership positions are often still walking a delicate balance of somehow “fitting” into the image of leadership we have established over the years. To help them reach their full potential, it is time to change that image.

Collaboration — This is an important one as I see the discussion around gender equality more and more turn into a battlefield around men vs. women on various platforms. In my opinion, this does not help anyone. On the contrary, building walls between groups is always going to make things worse on both sides, as it forces everyone to pick a side even if the situation is much more complex than that. After all, some of the best advocates I know for gender equality are men, and some of the harshest opponents might be women.

So instead of projecting frustrations with some onto all, it would be much wiser to work together with those that share common views and goals, and not be exclusive when trying to achieve inclusion.

You are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Luckily, women supporting each other in business and life is a very much ongoing movement for a long time, even (or especially) in the area of emerging technologies where I do most of my work, and where we still see a lot of underrepresentation.

What I would like to see is a movement of companies and startups, especially in the tech space, being more intentional about inclusion by bringing diversity and gender equality right into their DNA, supporting their teams, creating transparency, sharing lessons and proudly discussing about the benefits this brings for individuals and business results alike.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Let me share two quotes as they are both highly relevant to gender equality. The first is by Buckminster Fuller: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete”. To me, this is an important reminder that the best way to affect change is to lead by example, and that criticism of the way things are is just not enough.

The other one is from Michelle Obama’s book “Becoming”: “If you don’t get out there and define yourself, you’ll get quickly and inaccurately defined by others”. This goes back to the problem of stereotypes, and is an important reminder that the best way to drown out stereotypical and inaccurate judgements is to be clear about our own definitions of who we are and what we want to achieve — even if it is difficult sometimes.

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this, especially if we tag them. 🙂

Speaking of Michelle Obama… 🙂

This was really meaningful! Thank you so much for your time.


5 Things We Need To Do To Close The Gender Wage Gap, with Maike Gericke and Candice Georgiadis was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Social Impact Heroes of Social Media: “ I believe in teaching my fellow entrepreneur community…

The Social Impact Heroes of Social Media: “ I believe in teaching my fellow entrepreneur community to fish, so that each of them may eat for a lifetime” with Shaunda Necole and Candice Georgiadis

I’m passionate about empowering others to thrive in their talents. I volunteer my time at universities and women’s business centers to teach business owners effective strategies for successfully navigating in today’s digital marketplace. I’ve received community and economic development awards for my contributions. To keep the inspiration going, I publish motivational content on my blog and as a contributing writer for other media outlets. I believe in teaching my fellow entrepreneur community to fish, so that each of them may eat for a lifetime.

As a part of my series about social media stars who are using their platform to make a significant social impact, I had the pleasure of interviewing Shaunda Necole. Shaunda is a business coach, motivational influencer and entrepreneur. She is the creator of Get Your Name Out There Magic Marketing where she shares her secrets and insider tips- how she got over 100-thousand people to follow her in less than a year with big brands and media outlets taking notice! You can read more from Shaunda and get her secrets to success in The Ultimate Business Checklist on her blog.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

About three years ago, I decided on a whim to attend a luxury brand sample sale in New York. My entrepreneurial instincts guided me to open the trip up to shop for other ladies who were not attending, but also wanted to take advantage of the extreme savings. I offered my advice and made their purchases. It was a fantastic experience, and the Instagram account I initially created to enter a contest hosted by the sample sale grew to over 100,000 fans! I developed a website and blog, which opened the door for the brand collaborations and influencer work that I do today.

Can you share the most interesting story that happened to you since you began this career?

About a year and a half into influencing, at what I thought was the height of my online career, my Instagram account suddenly disappeared! I thought his account was everything that my influencer career was made of, and boy was I with heavy heart every log-in attempt- one hundred and one tries after another. None of these attempts brought my account back. I still don’t have the answers to what exactly happened. Mark nor his Instagram team were ever within reach for support! I made a choice to pull myself out of a day’s worth of self-pity, vowing not to let a social media account be the definition of my self-worth and perseverance.

One of my successes in garnering a following of over 100-thousand is that I use offline principles online. In other words, I network online just as I do in an offline capacity. So many of my peers in the online communities I belonged to were instrumental in spreading the word about what happened to my Instagram page. The support of my community online, coupled with back-up apps that contained a list of all of my original account’s followers were instrumental in the recovery that I made on social media.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

The funniest and most ironic thing is that losing my original Instagram account was one of the best things that ever happened to me! It was a chance for me to put to work all the people and interpersonal skills that I’d learned and taught for decades. It also reminded me that these online platforms with our very own creative and curated pages, don’t belong to us! With that said, my recovery also included full concentration on inviting my social media community to join me as a member of my blog community. A platform that I have 100% access and control over.

A hard lesson, but in the end, I learned to trust the process and have gratitude for its tough lessons, too!

Ok super. Let’s now jump to the core focus of our interview. Can you describe to our readers how you are using your platform to make a significant social impact?

I’m passionate about empowering others to thrive in their talents. I volunteer my time at universities and women’s business centers to teach business owners effective strategies for successfully navigating in today’s digital marketplace. I’ve received community and economic development awards for my contributions. To keep the inspiration going, I publish motivational content on my blog and as a contributing writer for other media outlets.

I believe in teaching my fellow entrepreneur community to fish, so that each of them may eat for a lifetime.

Wow! Can you tell us a story about a particular individual who was impacted by this cause?

One of my very first interviews as a social media influencer was with a wonderfully talented young lady for her travel blog. She was capturing my story as a Las Vegas pro in a feature article. In my typical fashion, I asked questions of the interviewer and learned a lot about her travels and career, and even offered advice to help her out in her future endeavors to take her career to the next level. She expressed sincere gratitude. After the article, we remained in touch, and I included her company as one of my affiliate partners that I share with my blog community. Her response to this was one of my all-time favorite, heart-melting moments. It was the feeling you get when you receive confirmation that you are working in your purpose. Her expression of gratitude came in a comment that, “Reaching out to you for that interview was one of the best decisions I have made.”

Was there a tipping point the made you decide to focus on this particular area? Can you share a story about that?

I’ve been an entrepreneur for over 13 years, and I have grown to understand that the secret to success is meaningful connections. Bonding through reciprocity- giving more than what is asked. After contributing my time at local universities and innovation centers to assist new and aspiring entrepreneurs in getting started, I realized that this is where I want to add much more of my time, energy and focus.

As an influencer, I use my social credibility to motivate others and help them grow personally and in business. I choose partnerships with companies that share in my philosophy of helping others. Some of my favorite partnerships have included supporting celebrity Serena Williams investing in minority and women-owned businesses, Vote Together during the midterm elections and VA Arts Fest spotlighting artists and creatives.

Are there three things the community/society/politicians can do help you address the root of the problem you are trying to solve?

Entrepreneurs that I mentor often complain of a lack of diversity in state and federal contracts and procurement. If these types of government funding were to extend to smaller and more niche businesses, this would allow many businesses to have an opportunity to thrive in their respective markets.

What specific strategies have you been using to promote and advance this cause? Can you recommend any good tips for people who want to follow your lead and use their social platform for social good?

To keep the conversation going about entrepreneurs, I contribute as a source and writer to many media outlets that seek to address the plights and successes of business owners, entrepreneurs and influencers. I have been featured on Cosmopolitan, Forbes and Positively Positive where I share my advice. I offer tangible takeaways in a free resource I call The Ultimate Business Checklist. In this valuable guide, I’ve compressed decades of my business knowledge and research into days. I also created Get Your Name Out There Magic Marketing to reach entrepreneurs in a customized, one-on-one method, empowering and helping them find their way in today’s digital marketplace.

The fun part about the conversation and why I share what I do? I think my influence is possible for everyone!

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

Ultimately, I trust the process. Things that I didn’t know years ago have made me a better businesswoman with stories of mistakes turned lessons to share with you today. But in the spirit of hindsight being 20/20, here are five things that I could have benefited from sooner, had I known!

1. I would have saved my money from a brick and mortar store and went into business online from the start. Ultimately this happened- just much later in the process. My business became the first one of its kind to secure a distribution deal with Amazon.

2. This is totally a real estate answer, because I’m an agent, too! But I would have invested in property in Culver City, California if I had the money back in the 1980s when it was a steal of a deal. If by chance the little girl me would have experienced a Tom Hanks Big moment back in the ‘80s- this could have totally happened!

3. I would have started a social media account sooner, to have become even more influential with a broader reach to inspire more people faster.

4. I would have left my corporate job sooner because when I did almost 15 years ago, I never looked back! Now I understand that courage means you’re scared, but you do it anyway.

5. I could have also saved a ton of time by learning to delegate tasks sooner. I once lived the tragic life of a perfectionist!

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

I would inspire a movement of universities based on knowledge-based learning, where we seek higher education to uncover our purpose-driven lives, which is in whatever makes us thrive. Then we would intern, living in our purposes. Unlike traditional college, where the student often leaves in debt, it would be almost impossible to go broke when the students become the teachers by investing in themselves.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

I was born a doer and a creator. I will stay up all night to finish a project that I start. My mantra is, “Innovation is rewarded, while execution is worshipped.” I would not be where I am today without effective execution. That’s always my goal.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Michelle Obama, Arianna Huffington and Beyoncé if you are reading this, I admire you as positive role models, especially to women. I have great respect for your humility and your mission to always start from a place of service- doing the most good for the most people. It is said that there is no fear when you are focused on serving others. I regard each one of these women as fearless.

How can our readers follow you on social media?

I’d love to share more business inspiration and daily motivation with your readers! Please join me on ShaundaNecole.com and sign-up to receive my gift to you, which is also my most popular resource- The Ultimate Business Checklist. You can also follow me on Instagram @ShaundaNecole.

This was very meaningful, thank you so much!

I find great joy in sharing- THANK YOU! (Also, the best prayer that anyone could say 😉


The Social Impact Heroes of Social Media: “ I believe in teaching my fellow entrepreneur community… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

“Are we posting from a place of fear or love?” with Katie Brockhurts and Candice Georgiadis

Are we posting from a place of fear or love? Are we trying to impress or impact? I hope by doing this we can shift the dynamics online to be more positive — could you imagine if every troll stopped trolling or attention seeker stopping seeking just how that would shift our digital environment — and how that would feel?

I had the pleasure of interviewing Katie Brockhurst. Clients call Katie their “Social Media Angel”. It is more than a nickname: It’s a job description, an ethos, a mission statement. A social media consultant for leading international Mind Body Spirit publishing company Hay House UK. Katie has worked with many of their authors including Diana Cooper, Sonia Choquette, John Parkin, Dr. David Hamilton, Yasmin Boland, Rebecca Campbell, Kyle Gray and Lisa Lister. Plus many other well known authors, practitioners and businesses in spirituality and well being. From London, England with a solid background in broadcast, music and entertainment, working for Sony, BMG Music, BBC Radio DJ Dave Pearce and Wise Buddah Talent. Katie started her own social media agency ’Kdot Online’ in 2007, when the social media industry was in its infancy, after winning a Gold Sony Radio Academy Award in the first ever Best Internet Programme (podcast) category . Kdots client projects included O2 Music, Universal Music, Sony Music, Penguin Books & Harper Collins. Katie developed her business to match her own passions and life choices, and in 2014 she wrapped up the agency and the demands of running a London office in order to travel the world with her laptop, going solo as a consultant in the MBS industry, where she had established a name for herself with Hay House. Katie now delivers 121 consultancy, coaching and strategy for authors and experts all over the world online. She is loved for her simple, positive, actionable strategies that play to people’s strengths and personalities, enabling them to find their passion for content creation in order to create meaningful community and results online.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I was working in the music industry when MySpace, YouTube, Facebook and Twitter started to emerge as platforms to watch for new talent. I was managing and booking gigs for Radio One, 1Xtra and Kiss DJs when one of my DJ’s lost their radio show. So I asked them, have you heard of something called a podcast? It was 2006, early days where digital broadcast media was concerned but I wanted to get my client back on the radio or their profile high enough to command the same fees in the clubs I persuaded the company I worked for, Wise Buddah, who had recording studios onsite, to let me use them and one of their trainee sound engineers to make this ‘podcast’ out of office hours. We pulled together everyones contacts and invited artists like Ndubz into the studio for interviews and freestyle sessions. We promoted it on people’s MySpace walls to a great reception from the fans and the industry, for when the annual Sony Radio Academy Awards came around we were nominated for the first ever Best Internet Programme (aka a Podcast) Award in 2007… And won the Gold Award!

Can you share the most interesting story that happened to you since you began this career?

I think the most interesting story is not what has happened to me but what has happened to all of us since I began this career. Social media has become a key part of the fabric of modern society in less than 15 years and it has happened almost surreptitiously — that is the big story! I think we are only just catching up to how influential it is on planet earth right now; only just seeing how invasive it can be to our daily lives (our politics?!) and how careful we need to be in what we do next. Our online habits have been driven by addictive design developed by the big platforms to capture our attention in order to sell advertising space. This story is unfolding before our very eyes, and as I was writing Social Media For A New Age, I would be questioning something about social media and it would break as a story — EG. The Cambridge Analytica scandal is a great example as this story broke as I was doing the final edit. We found out they Facebook had not been protecting our data, that it had been “harvested” and used to create “political profiles” on us, with organisations posting content developed to sway the elections in the USA, where Donald Trump became President and content which may also lead to disintegration of Europe after the part it played in the Brexit vote. This turned out to be the tip of a rather large Iceberg as more and more things come to light about the behemoth that is Facebook Inc. and what is possible in terms of influencing populations and people.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

When I was first starting out I was doing social media for other people, not for myself. I set up one of the earliest boutique social media agencies back in 2007, a small team based in London serving the music and entertainment industry. I was delivering a lot of the work directly myself at the time — when one of my first clients, an american rapper in the USA’s manager asked me to reply to fans on his behalf. Yeah no problem I said! I would try and channel his energy to chat to his fans but it didn’t work. Let’s just say, never pretend to be someone you are not on social media (cat fishes listen up!!) I learnt that it is always best to be honest and if you bring in help to manage your social media — be clear and transparent that it’s someone from your team or if it is an AI BOT in this day and age — if it is not you doing the talking.

Ok super. Let’s now jump to the core focus of our interview. Can you describe to our readers how you are using your platform to make a significant social impact?

l wrote a book called ‘Social Media For A New Age” where the main crux of it is a social spiritual movement centred around what I call a Strategy of Love — where we focus on our Social Media Soul rather than the Social Media Ego… Where we take the focus away from how many ‘Likes’ and ‘Followers’ we each have and look at the real impact we are having within our sphere of influence, with our content, which is unique to each person and their mission in the world. Using the social media platforms as a tool to reach people in order to facilitate change for individuals and the collective world-wide. This helps us move out of what I call the ‘social media vortex of doom’ where social media has been an addictive ego hook (by design). with so many people getting caught up in a vicious cycle of comparison and/or anxiety around social media which stops them from using the platforms for the greater (and personal) good. I also consult and coach a wide range of people, authors and influencers around how they can use their platform (both big and small) to adopt my approach and use social media to make significant social impact while supporting their businesses and lives too. I have recently given my time and support to an emerging platform called Campfire Convention who are a new social network and community looking to spark social change at a local and international level — through a network of mentors and collaboration. I believe that by supporting this and others — I am having a greater significant social impact than just doing it alone.

Wow! Can you tell us a story about a particular individual who was impacted by this cause?

My dear friend Jen McCarty, about 18 months ago, asked me if she should set up group or a page for something she wanted to share with her friends and community called “The Event Is Happening” which is a space for people interested in helping to raise the consciousness of the planet. Jen has very much adopted a “strategy of love” for this group which grew to over 88,000 people in just a year. It’s an amazing group which has changed Jen’s life and many of the members lives as they have a place they feel they belong and can connect with other like minded people. And whats more out of the group has been born a charity called “Helping one member at a time” where the group raises money to help members of the group who are facing or living on the streets /homelessness. Jen is currently raising money for a 20 year old girl who has just lost her parents and is in full custody of her younger sister and facing eviction. The group are looking to beat the £2k target usually set. It’s amazing to see what the group is doing collectively under Jen’s incredible guidance

Was there a tipping point the made you decide to focus on this particular area? Can you share a story about that?

Working with hundreds of people as a social media consultant and coach, I started to see patterns emerging of where people were getting caught in the ‘social media vortex of doom.’ Confident, intelligent, successful people stuck and frustrated by algorithms, not reaching their potential online and seeing this as reflection of their work in the world and then questioning themselves and their path. Where they were thinking they had to follow formulas and share (or overshare!) everyday in the name of social media to have ‘impact’ , often suffering burn out or a lack of joy and excitement about social media, that it had become a chore for them to do — I knew I had to do something to help everyone, and not just my clients. That led me to write my book Social Media For A New Age. Since writing the book everything that has come to light around Facebook Inc has also set me on my mission to raise awareness to the shadow side to social media and share my ideas around what we can do to counterbalance that.

Are there three things the community/society/politicians can do help you address the root of the problem you are trying to solve?

1. Getting everyone to switch off our mobile phones more. There should be a campaign to stop phone addiction and mobile / device reliance. We need to leave it at home more often, getting back out into nature without them and limiting the time spent on social media or devices everyday. The less addicted we are to our phones the better for our health and wellbeing — and the more we can start to use it as a tool for positive change rather than be a slave to the the algorithms, or to that dopamine hit. There should be bigger campaigns across community, society and from our politicians to support this.

2. If we all were to ask ourselves if we are posting from a place of fear or love? Or if we are trying to impress or impact? I hope by doing this we can shift the dynamics online to be more positive — could you imagine if every troll stopped trolling or attention seeker stopping seeking just how that would shift our digital environment — and how that would feel?

3. Support the more creative content creators you enjoy with likes or comments, donations or by sponsoring and supporting them through the various subscription models emerging — such as Patreon. It takes a lot of time and effort to create content that is made with love, infused with ideas, wisdom, research and creativity that has social impact. We often just take and “feed” off it in our timelines. A like, comment or share will help it spread further. And just imagine if someone posting content of value who has 5000 followers and 50% of those followers all gave $1 a month — that could support the content creator to live — and to create even better content. Creating content just in the name of (or with the intention of) marketing is boring and it has created a space of constant self promotion. If everyone who valued the content they consume this could help the creators create and share without needing to always be selling or promoting. This will help us collectively move away from data and advertising driven platforms or fake influencers promoting inauthentically just for money.

What specific strategies have you been using to promote and advance this cause? Can you recommend any good tips for people who want to follow your lead and use their social platform for a social good?

A Strategy of Love

I place love at the centre of my social media strategy, creating community, honouring integrity. I am part of a new age, helping the planet onto the next stage.

I have been using a strategy of love for a while now with my clients and on my own social media and it gets great results and feedback… “Possibly the best lesson on social media strategy out there.” — Paul Hornsey-Pennel

The magic happens when you…

Love yourself.
Love your offering. Love creating.
Love your community. Love connecting. Love curating.
Love sharing.
Love showing up. Love rising.
Love serving.
Love supporting. Love giving.
Love receiving.
Love being.
Love journeying.

Remembering that fear is an energy that contracts (e.g. the social media vortex of doom) and love is an energy that expands, it is logical that having a strategy of love for your social media is going to help you to expand your message, your community and much more.

“As you continue to send out love, the energy returns to you in a regenerating spiral… As love accumulates, it keeps your system in balance and harmony. Love is the tool, and more love is the end product.” Sara Paddison (author of The Hidden Power of the Heart: Discovering an Unlimited Source of Intelligence)

Love is one of the most powerful energies on our planet and it is absolutely free to give and to receive.

‘The Power of Love’ was the title of the powerful and rousing sermon at the wedding of Prince Harry and Meghan Markle, which wasn’t just in reference to romantic love but the power that love has to change the world.

“The late Dr. Martin Luther King once said, and I quote, “We must discover the power of love, the redemptive power of love, and when we do that, we will make of this old world a new world”. Love is the only way. There’s power in love. Don’t underestimate it. Don’t even over sentimentalise it. There’s power, power in love… If you don’t believe me, just stop and think and imagine, think and imagine, well, think and imagine a world where love is the way. Imagine our homes and families when love is the way. Imagine neighbourhoods and communities where love is the way. Imagine governments and nations where love is the way. Imagine business and commerce when love is the way. Imagine this tired old world when love is the way.”

– Most Reverend Michael Bruce Curry

If you are aware of how energy flows, remembering this power of love for your social media can make a huge difference to your offering. We often forget, or don’t make the connection that what is true for our physical, and spiritual world is also true for our digital world. This is particularly useful when we go into fear or frustration with social media, and things do not flow.

For the more sensitive amongst us we can FEEL when content is coming from that place of fear or from the heart.

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

It’s hard to think of 5 things I wish someone had told me when I first started because I am not sure it would have led me to where I am now — I’ve very much made my own way with the world of social media and my process like social media is iterative and it doesn’t fit the standard model and is constantly changing — evolving and developing — as things do — I don’t have regrets or wish things were different to how they are for me — there are perhaps things I was told that I wish I had listened to a little more (e.g part of me wishes I had tried to build an email list a little harder… rather than relying on the platforms to reach people — I perhaps wish I’d known about addictive design a little earlier than I found out — but everything for a reason and I don’t think I would change anything from my journey and where I am now — as it has been the way it has for a reason ❤

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

The movement I want to inspire is that of Social Media For A New Age — where social media shifts away from endless scrolling and self promotion to more conscious & considered time online where we value the content we receive and manage the time we spend connecting with others online in a more productive way — all with a view to supporting one another online and offline better — personally and collectively… Did you know that refreshing your feed on social media is designed around the same addictive impact of pulling the slot machine at a Casino?! If I could help bring awareness to the shadow side of social media and breathe love and awareness into our social media spaces to create a more positive digital environment.

Can you please give us your favourite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

This too shall pass — is one of the greats I think that has been relevant in my life. Knowing that things are in a constant state of change no matter what because it is energy moving helps me whenever I feel stuck, or anxious — it helps me to truly appreciate things when they are awesome — knowing you can’t hold onto anything really helps me with any attachment issues too — and helps me be in the present moment — and to trust because always — this too shall pass.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

Will Smith — I love what he is doing with and on social media — he is already doing Social Media For A New Age in a lot of ways and I would love to talk to him about how he can help even further to light up the world through social media — maybe he would be interested in being part of a new kind of social media like the Campfire Convention as well as Facebook Inc.

How can our readers follow you on social media?

I’m most active on Instagram @katiekdot_socialmediaangel or find me through the hashtag #socialmediaforanewage

This was very meaningful, thank you so much!


“Are we posting from a place of fear or love?” with Katie Brockhurts and Candice Georgiadis was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Social Impact Heroes of Social Media:” It’s funny to see how much we let fear control our…

The Social Impact Heroes of Social Media:” It’s funny to see how much we let fear control our lives and everyday decisions” with Angelo Liloc and Candice Georgiadis

Looking back at it all, it’s funny to see how much we let fear control our lives and everyday decisions. The best part is that I don’t regret any of it. I know it all happens for a reason and I wouldn’t be doing what I’m doing without any of those experiences in my past.

As a part of my series about social media stars who are using their platform to make a significant social impact, I had the pleasure of interviewing Angelo Liloc . Angelo is the Founder and CEO of Mod3rn Fitness, LLC where he and his team help busy professionals achieve peak performance through fitness, nutrition, and mindset coaching. By leveraging the lessons life beautifully reveals along the way, and utilizing his experience as a law enforcement officer, he’s helping transform hundreds and eventually millions of lives around the world. How? Simply by creating one positive habit at a time.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

After sustaining a career ending injury, I was left confused, depressed, lost, and without any real sense of identity anymore. This lead to one of the darkest times in my life.

I gained a ton of weight to the point where I seriously couldn’t even tie my own shoes because my belly had gotten so large! True story, ask my wife.

With the money I had left, I started an online supplement company. I figured since I had a huge passion for fitness, why not create my own supplement line right? So I invested in something, or I guess I should say someone, I knew would get me a direct ROI (return on investment), myself. Thus, leading to the creation of the Mod3rn Nutrition supplement brand.

At this point, I had barely used social media because I wanted my life to be in the shadows. However, I did see a ton of value that social media would bring to my business and my brand. Long story short, I started an Instagram account and right off the bat I began to use it as a way for me to be the “hero” ex-police officer who’s “been there and done that” and I was there to help people change their lives!

Like many things in life, it takes trial and error.

Though I loved health and fitness, my true passion was in personal development. I loved learning about the mind and why we do the things we do! I began to realize that I still wasn’t happy.

I had so much more to say, but I was worried as to how my followers would react if I just started talking about mindset stuff instead. It was rough because I had built this business and yet, I was still unhappy.

I decided that I needed to speak my truth. I believe I was given this second chance at life and I fully intended on making the most it! So I rebranded my business into Mod3rn Fitness, and transitioned from a product-based business into a service-based brand. By taking my passion for fitness, nutrition, and most importantly mindset, I was able to create a new brand focused on creating an impact!

I began opening up more about things that I kept to myself. I began sharing my true story, both the good and the bad. Social media is like the highlight reel for most people’s lives. They don’t want you to see them at their weak points, they only want to show the best.

This “only showing the best” mentality creates a comparison mindset with the readers/viewers, and the only thing that comes from comparison is unhappiness and dissatisfaction. Instead of social media bringing people together, like it was initially intended to do, it became toxic for a lot of people.

But this wasn’t reality. The comparisons people made were based on what others wanted us to see about their lives, not the actual truth.

Though many told me it was an unpopular route to take, I knew I had to speak my truth.

And that’s exactly what I did and what I’ve continued to do.

Can you share the most interesting story that happened to you since you began this career?

Over time, I began reaching more people who appreciated authenticity and my willingness to share my journey. So much so, that people started sending me direct messages on Instagram thanking me for my transparency and the content I’ve shared

I was amazed at the number of people who actually watched, read, and listened to my content from the shadows. By ‘the shadows’ I meant people who would take in the content but never liked, commented, and/or shared any of it.

I was at the gym locker room getting ready for my workout when this guy approached me out of nowhere and asked, “Hey man, are you Angelo? I follow you on Instagram and I just really want to say thank you for the content you post. I’m going through some relationship stuff right now, and your content helped me work through some thoughts in my head.”

I was so surprised that even though we just met, he quickly opened up like we’ve known each other for a long time. It was such an honor to know that I’m actually able to add value into another person’s life simply by just telling my story.

At this point, I realized that out of all the metrics and data we can track about our followers. The most important piece of data isn’t even recorded. And that number is the amount of lives we’ve been able to change.

We spoke in the locker room for a few more minutes and I shared a few thoughts that came to mind.

He left, and I continued into the gym to get my workout in. I couldn’t help but think about what just happened. A few short years ago, I would’ve never guessed I’d be blessed with this opportunity and platform to truly make a lasting impression on people’s lives.

That’s when I knew, this is exactly where I’m supposed to be.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

It was funny how unreasonably nervous I was in the beginning. I began thinking, “Why the heck would people listen to me anyways? What kind of value would I even add? Nobody wants to hear my story!”

I was so into my own head that I began talking myself out of taking action. Before I knew it, I had talked myself out of it and began looking for other ventures to explore instead. I knew I wanted to make a difference in the world, but I didn’t think myself worthy of such an honor. There was a small point in my life where I tried getting into gaming instead of business.

I figured it was a childhood dream that I can actually now make a living doing! I mean, how hard can it be right? Wrong. Trying to keep up with these young kids in video games was like an old man trying to get into the UFC or something!

Impossible? No. But highly unlikely.

After a short-lived career in gaming, and after several other trial and error career paths that followed afterwards, I realized I was avoiding the truth.

I had to face my fears. I had to talk to my phone camera! I had to share my story on my social media regardless of what negative thoughts I had built up in my head.

Looking back at it all, it’s funny to see how much we let fear control our lives and everyday decisions. The best part is that I don’t regret any of it. I know it all happens for a reason and I wouldn’t be doing what I’m doing without any of those experiences in my past.

Moral of the story, don’t let fear keep you from taking actions, but even if you do…It’s okay. Either way, it’s okay because it was supposed to happen that way all along. Just embrace the journey, learn from it all, and enjoy the ride life has in store for you!

This is all part of YOUR story.

Ok super. Let’s now jump to the core focus of our interview. Can you describe to our readers how you are using your platform to make a significant social impact?

As liberating as it is to share my story, there is a purpose to it all. Because I feel like I have this second chance, I also feel like it’s my responsibility to help others overcome their setbacks as well. I share my story not just to inspire and make people feel good, but to give a voice to those that may not be able to express themselves for whatever reason.

Whether it’s because they’re afraid, they don’t think they communicate well, their story isn’t worth anything, or even if they just feel alone sometimes. That’s who I do it for.

By simply sharing my ups and downs, my good days and my bad days, whether it’s the popular route or not, I’m hoping someone on the other end receiving the content is finding value. But more importantly, if they could see me, just another hard-working guy trying to doing something great in life, they would see that they could do it to.

So how do I use my platform to make a significant social impact?

I lead by example and share my truth.

Wow! Can you tell us a story about a particular individual who was impacted by this cause?

One of our clients at Mod3rn Fitness, and for the purpose of this article we’ll call her Jane. She was very quiet and stand-offish when we first started talking, but I sensed there was definitely something deeper to her. Over time, we challenged and pushed her limitations further than she had ever gone before.

Of course there was resistance at first, but she quickly saw the benefits of what we wanted for her. Her husband even told us how long he’s been trying to get her to record a video of herself to share on social media. He literally tried for years to get her to record this video but with no luck. After a few weeks, we challenged her to make a similar video, share it, and get it done within the next 24 hours.

Today, she’s conquered every challenge we’ve thrown her way. Now, she sees the possibilities life holds for her when she attacks her fears and goals head on!

She has become one of our biggest advocates because she experienced what we’re trying to share with the rest of the world.

Jane worked hard, she maintained a consistent work ethic, and she’s seeing what leveling up in life looks and feels like! I’m so proud of her!

Was there a tipping point the made you decide to focus on this particular area? Can you share a story about that?

After my injury, I gained a ton of weight and it completely destroyed my self-image and confidence. I went from chasing bad guys and jumping over fences, to struggling to bend over and tie my own shoe laces. I had hit the lowest point of my life.

I began getting into the gym again and even then, I was super limited in the type of workouts and movements I could perform. I couldn’t bench press because it hurt my lower back so I had to do modified pushups. I had a hard time doing lower body movements so I had to get creative in order to fire up certain muscles. I think you get where I’m going with this right?

Long story short, I began to lose some weight and I started “looking better” again physically. I started gaining muscle and changing my external physique, but inside I was still sad and depressed. Thinking about it, I was confused why I was still so down even though I started to look like what I used to again. I may not have had the same functionalities, but at that point at least I saw some type of progress.

It was at that exact moment when I realized that the whole saying of, “If you look good, then you’ll feel good,” was complete crap! I started looking good, but I for sure wasn’t feeling good either.

That’s when it hit me, our external world may change but as long as our internal thoughts remained the same then our lives will continue to be the same too.

So to make it simple, it’s not “Look good THEN feel good,” rather it’s more “FEEL good, then look good.”

What’s the difference? Mindset.

I knew that with a broken mindset, I’ll never live the life I was meant to live. That’s why we put such a high focus on mindset here at Mod3rn Fitness. We want to help people change their inner world so that it can better reflect their external situations.

Change may not be easy, but if you really want to live at a higher level of life, then you’d better embrace and become familiar with change.

Our minds are such a powerful tool, we’re barely scratching the surface of our full potential! We need to be more aware of the thoughts, the people, the ideas, and the languages we allow to speak into our lives. All of these factors play into how our mindset is shaped.

And at the core of it all, our mindset is what shapes our reality and in turn, it’s what shapes our world.

Sometimes we just need to stop living in the past and thinking about ‘what was’, and believing and experiencing the future of what ‘could be’.

Are there three things the community/society/politicians can do help you address the root of the problem you are trying to solve?

Influencers play such an important role in society regardless if they’re a politician, community leader, or social media influencer. Leaders are in their position for a reason. You don’t just wake up one day and say, “I think I’m going to be a leader.”

I think that’s a title others can give you, and not one you just simply start calling yourself.

So what exactly does that mean?

It means that for whatever reason, someone believes in you and is following in your footsteps. It means that you have a place in their hearts and minds in a way that influences their decisions.

Leading by example and showing the rest of the world our imperfections would be a great way to help others see that we’re not so different from one another.

It would help people stop comparing their lives to the highlight reels they see on social media.

Because we’ve all been blessed in one way or another, it’s our responsibility to use our platforms to be a blessing to others as well.

What specific strategies have you been using to promote and advance this cause? Can you recommend any good tips for people who want to follow your lead and use their social platform for a social good?

Don’t be afraid of showing your ups and downs. Not in order to gain sympathy, but in order to speak your truth.

With all the stats that’s track on social media, the most important one isn’t even tracked. And that’s the amount of lives you’re changing simply by being yourself and telling your story.

It’s actually pretty simple, yet people still have a hard time comprehending what I mean by telling your story and being real.

Showing pictures of your life is great, don’t get me wrong. If you worked hard and earned what you have then by all means share it with the world. However, I encourage you to go a little deeper and share some of the stories that got you to where you are. The good, the bad, the great, and the ugly. Share it all!

Because chances are, there’s someone out there trying to do the same thing and they may be on the verge of giving up. Your story, may be exactly what they needed to see or hear at that specific moment in time.

Maybe because you had enough courage to step out of your comfort zone, someone else found a glimmer of hope and inspiration?

You don’t know who’s watching.

You don’t know who’s life you’re changing.

Be you, be real, and tell your story.

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

1) Don’t be too serious. Life has a funny way of working itself out for the best. At this point in my life I know everything really does happen for a reason. Not just the grand and extravagant moments, but most importantly the small details we experience in life. You may be going through a tough time in life right now, but trust me that as you get through this you’ll see the lesson in the bigger picture. Just know that you’re exactly where you need to be. There’s a reason for it all and it may not make sense now, but in time I know it will.

2) Time is the greatest resource, not money. The more I made money my priority in business, the less I felt connected with the brand. When I made the shift and started focusing on IMPACT over income, everything changed for the best. Business just miraculously grew, we felt so much more peace and fulfillment, and I knew that this was exactly where we needed to be. Focus on helping others and not just trying make a quick buck.

3) Social media is about documentation, stop trying to make the ‘perfect post’. I use to spend hours trying to capture the perfect angle, apply the best filter, and type up the most impactful post for my Instagram. Basically, I was trying to be like what I thought everyone was wanted. And just like that, I started being like everyone else. When I began focusing on just documenting my journey and process not just in business, but in life as well, my following and my engagement grew! I was getting DM’s from people who I didn’t know, but got value from the content I offered. Document and share your process. Don’t worry about making everything look perfect.

4) It’s not about perfection, it’s all about progression. Business, social media, and life in general is about progress. It’s about leveling up and growing into the version of yourself you were meant to become. Sometimes we’re too caught up in making everything perfect, that we fail to see that perfection isn’t about the end goal rather it’s about the process of getting there. Though perfection isn’t achievable, the beauty is in the pursuit.

5) People will love you and people will hate you, so just be you. Stop trying to be a people pleaser. No matter what you do, there’s always going to be people that disagree. The goal is to find those who like you and continue being yourself. You’re going to have people that say unnecessary things that may hurt or offend you, it’s just part of the process. One of my mentors told me this amazing quote, “Don’t take offense, if offense wasn’t intended.” Regardless of someone’s intentions, we still control how we react. Don’t let someone else steal your joy or peace.

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Mod3rn Fitness is the business, but #TEAMFFIT is the brand, the culture, and the movement. It’s about helping people achieve peak performance through their fitness, nutrition, and mindset. This movement was created to help people, help other people. It’s a simple and effective plan. Because we help grow and achieve high levels of greatness, in turn they’re out doing the same for someone else because there’s a sense of abundance in their lives.

The more we have, the more we can give.

The more we can give, the more we can help change lives.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“Don’t be afraid to be the youngest, dumbest, most inexperienced person in the room.” I heard this from one of my good friends and mentors when he was teaching me how to level up in life. For the longest time, I was too concerned about being ‘the best’. But what happens when you become the best is that you stop growing. And at any point, you’re either bringing people or they’re weighing you down. If you’re the ‘top dog’ in a room then you need to find another room. It means you’ve reached the full potential and you need to start associating with people who know more and have done more, so you can BE MORE. Start humbling yourself and don’t let your pride or ego get the best of you and hinder your growth.

It’s one of the most profound things I’ve learned and its been one of the reason why I’m growing so quickly not just in business, but in my personal life and relationships as well.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

I would love to have a private breakfast with Andy Frisella. His podcast, The MFCEO Project was a game changer for me and my business. During my recover and physical therapy, I listened to his podcast and it just resonated with so many different aspects in my life. It was part of the reason why I started putting myself back together again. He has played a crucial role in my life and why I’m able to do the things I’m doing today. That would be such a great opportunity to chat with him and just be around a genuine and all-around good soul.

How can our readers follow you on social media?

I primarily use instagram, @angeloliloc & @mod3rn_fitness . I also have a podcast called, “The JUST FFIT Podcast” where you can find on Apple Itunes, Spotify, Google Podcasts, Breaker, and Anchor. Last but not least, I have a private Facebook group called #TEAMFFIT, that I encourage each and every one of you to join, especially if you’re looking to surround yourself with genuinely good people who want to level up in life together! Check us out at www.facebook.com/groups/mod3rnfitness .

Last but not least you can visit us on the web via our website www.mod3rnfitness.com

I’d love to connect with you and help out in any way I can, thank you guys again for this opportunity!

This was very meaningful, thank you so much!


The Social Impact Heroes of Social Media:” It’s funny to see how much we let fear control our… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Sia Cooper of Diary of a Fit Mommy: “Why we should talk back to the media about our dissatisfaction

Sia Cooper of Diary of a Fit Mommy: “Why we should talk back to the media about our dissatisfaction with the focus on appearance and lack of size acceptance”

Talk back to the media. All media and messages are developed or constructed and are not reflections of reality. So shout back. Speak our dissatisfaction with the focus on appearance and lack of size acceptance.

I had the pleasure of interviewing Sia Cooper, aka @diaryofafitmommyofficial. Sia is a 30 year old Destin, FL mom who has made her way from being an underpaid/undervalued nurse to elevating her wellness message to more than 1.2 MILLION Instagram followers. She was named one TIME’s “25 Most Influential On The Internet” in 2018. Sia captivates and motivates audiences because of her real-talk fitness and nutrition advice. She’s the “fit mommy” but her advice is really geared at anyone feeling the pressures of being “perfect” when it comes to fitness and her audience reflects that.. Her advice? Striving for perfection could likely be your #1 mistake in achieving health and exercise goals. She shares her honest journey from body dysmorphia, to being overweight, to being “skinny fat”, to her now healthy and strong body outlook to motivate the masses.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Prior to becoming a trainer, I was formerly a nurse working in the nursing home, feeling burnt out. I knew I wanted to help people and to be in the health-related career field, but I felt nursing just was not my calling. While in nursing school, I had actually packed on an extra 30lbs and managed to drop 45lbs after graduation. My own fitness journey inspired me to start blogging which eventually led me to becoming a certified personal trainer.

Can you share the most interesting story that happened to you since you began this career?

One of the most interesting things that has happened to me since beginning this career has been getting recognized at the most random places. I remember the first few times that I started getting recognized from my social media was while we were on vacation at Disney World. I had a few ladies who followed me come up to me and asked for a photo-I was a bit taken back! In my mind, I do not see myself as all that or a big deal and at first getting recognized gave me a little bit of social anxiety, but now I embrace it as a public figure. Perhaps the most bizarre location where I was recognized was at Little Beach in Maui which just so happened to be a nude beach. Luckily, I was not nude nor was the person whom approached me!

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I was teaching a group class of about 50 people, and I use my iPhone to play my music during class. Unfortunately, I forgot to set my iPhone on silent that day and my phone rang during the middle of class. Normally, not a big deal…but my ringtone is What’s Your Fantasy by Ludacris!

I learned to always double check my phone after that!

Ok super. Let’s now jump to the core focus of our interview. Can you describe to our readers how you are using your platform to make a significant social impact?

Over the years, I have used social media in various ways. It was first used as a tool to track my own fitness journey which led me to inspire countless other women to pursue their own fitness journeys as well. However, after having my daughter, I felt a strong shift in my message. I started posting unedited photos and showing the differences between real life versus Instagram shots. Body positivity became a strong message for my brand because I wanted to post the things that I would want my own daughter to see. I would not want her to be plagued with perfection 24/7 so I made it a mission to normalize things such as tummy rolls, cellulite, and stretch marks.

Wow! Can you tell us a story about a particular individual who was impacted by this cause?

There isn’t anyone in particular who stands out, but I get comments and messages daily when I post these styles of photos and these women usually say that it makes them feel so much better. If I can increase one woman’s confidence for the day, then I feel I am doing my best job.

Was there a tipping point the made you decide to focus on this particular area? Can you share a story about that?

The tipping point was after giving birth to my daughter. Something that became my primary focus was being everything to her that my own mother wasn’t for me. Growing up, I was taunted for my weight gain as a teenager by her and she would call me hurtful names. I eventually ended up with an eating disorder and negative body image. I told myself that I would never allow my daughter to feel unworthy or unbeautiful. This mission carried through to my professional career as a public figure as well. These women are someone’s daughters and they need to be uplifted as well.

Are there three things the community/society/politicians can do help you address the root of the problem you are trying to solve (when it comes to body positivity, intersectional inclusion in the health/wellness industry… raising awareness about women’s health)?

I think society is a major part of the issue and there are definitely things it can do to help me address the root of the problems we face as women such as body image. We rely on one another for the survival of humanity. That primal connection makes our interactions physiologically and psychologically important. So it’s not surprising that how society perceives us affects us on many levels. And it’s partly how society perceives our bodies that is of concern.

The media in particular, has increasingly become a platform that reinforces cultural beliefs and projects strong views on how we should look, that we as individuals often unknowingly or knowingly validate and perpetuate. Here is what we can do as a community:

  1. Talk back to the media. All media and messages are developed or constructed and are not reflections of reality. So shout back. Speak our dissatisfaction with the focus on appearance and lack of size acceptance.
  2. Stop comparing ourselves to others. We are unique and we can’t get a sense of our own body’s needs and abilities by comparing it to someone else.
  3. Realize that we cannot change our body type: thin, large, short or tall, we need to appreciate the uniqueness of what we have — and work with it.

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

  1. Living your life online can be difficult. When I began my career online, I did not know how hard it would be-I learned this last year when I was plagued with trolls. However, I learned quickly that people are often braver behind a keyboard when their identities are not known.
  2. Social media can be time consuming. It is ultimately up to you how long you spend online per day, but social media never sleeps and notifications, emails, messages, and comments never stop. It is simply part of having a large page and connecting so intimately with others, but it is rewarding!
  3. Personal training is a life serving others. As a trainer, it’s about using your life to help others lift theirs up. You serve because you enjoy it. Because it invigorates you. And because you love the feeling of helping someone else achieve their goals.
  4. People won’t take you seriously… at first. When I quit my nursing career to start blogging, I felt embarrassed to tell people what I did. I always had been told and heard others say, “oh social media is not a real job.” I worked in silence for those first couple of years and let my success be my voice. I am so proud to say that the internet and social media is my career because it allows me the flexibility that nursing never did. I also went from making $36k a year to $500k.
  5. There is always going to be someone who appears more successful than you are. The crazy thing about the internet is that you only see what people want you to see. This gives you the real or false realization that they may be more successful than you are. It may make you feel inferior or a bit let down, but I always say this to my clients and I am constantly reminding my own self of this: do not compare your life (or body) to someone else on the internet. Stay in your lane and focus on your own mission. Unfollow anyone who derails that vision!

You are a person of enormous influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Nothing more than the simple movement of women loving their own bodies. The body positivity movement has been such a wonderful one and I would like to continue breaking the stigmas and taboos around imperfections on social media (stretch marks, tolls, loose skin, no makeup).

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

“If you want something you’ve never had, you have to do something you’ve never done before.” This has always been one of my favorite quotes and what inspired me to change my career path. I was unhappy working as a nurse and I knew that I had the ability to change that. If I wanted a career that I loved, I had to make that happen. I quit nursing and I started a business with no business degree! This was out of my element and something I had never done before that has opened so many doors. I once heard that if it does not scare you, it won’t grow you.

Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might just see this, especially if we tag them. 🙂

She is not in the US, but I would love to have a private breakfast with Meghan Markle. She seems like such a sweet and down to earth woman who literally had her life change overnight in front of the world. I admire her strength, courage, and charisma. I also love her charity work-I think we all could have a little of the “Markle sparkle” in our lives.

How can our readers follow you on social media?

You can follow me on my Instagram page: https://www.instagram.com/diaryofafitmommyofficial/

Facebook page: https://www.facebook.com/DiaryofaFitMommy

Youtube: https://www.youtube.com/user/thesiabia1

Thank you for all of these great insights!


Sia Cooper of Diary of a Fit Mommy: “Why we should talk back to the media about our dissatisfaction was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.