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How to Use Instagram To Dramatically Improve Your Business: “Instagram simplifies the process of brand building” With Dautov Bahtiyar & Candice Georgiadis

Nowadays, every business has a website. A website is a base of modern companies and incorporations. Businessmen and entrepreneurs use websites as business cards. However, there is a big problem most of us are unconscious about — it is extremely difficult to get your website discovered. If your website is your only base on the Internet, then, your road to success will be paved with loads of struggling. On the opposite side, Instagram simplifies the process of brand building to a very large extent. Nowadays, not everyone browses the Web. However, almost everyone spends at least 5–10 minutes a day surfing on Instagram. This fact makes IF extremely attractive for brand building.

I had the pleasure of interviewing Dautov Bahtiyar, who is a successful and businessman, online entrepreneur, affiliate marketer, SEO specialist, SMM professional, blogger, writer, perpetual traveler, fitness enthusiast, bodybuilder, and the founder of Bahtiyar World a popular blogs on online business, and personal development. Bahtiyar has a track record of leading successful online enterprises. He is a truly global businessman, who is fluent in 7 languages: English, Arabic, Russian, Turkish, Uyghur, Kyrghyz, and Spanish languages. This truly wide knowledge of foreign languages lets him make business on a global scale.

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

I am a person who is naturally inclined to reading, thinking, contemplating, and analyzing different things. I have a lot of knowledge in different spheres such as medicine, genetics, online business, healthcare, politics, sexuality, psychology, and etc. From my early childhood, reading was my favorite activity. Throughout my whole life, I accumulated a lot of information and knowledge. It is not strange that I decided to start blogging. First, I have a lot and even too much knowledge to share with the world. Blogging gives me this opportunity. Second, I feel very comfortable in loneliness. Someone said that writing is the world’s loneliest work. This is absolutely correct. However, if you enjoy loneliness, then, blogging and writing those things that you will definitely love.

Can you explain to our readers why you are an authority about Social Media Marketing?

Any type of online business is about two parts:

1) Create content, product, or a service to sell

2) Do everything in order to attract as many visitors (web traffic) to your Web platform as possible

Now, we will be talking about the second part. To succeed in what I am doing, you will need to get tons of web traffic to your Web resource. Without it, your blog, a website, your online platform, or anything else will be lost in the huge Internet.

I have already made my blog Bahtiyar World successful. It means that I created a lot of high-quality content. Second, I attract huge web traffic to my web resource. Without being a great SMM (Social Media Marketer), you will spend years hardworking to get some traffic from search engines. SMM is the easiest and free way to make your brand famous and popular. In both theory and practice, I know how to choose and implement the right strategies in order to succeed in Social Media Marketing.

Can you share the most interesting story that happened to you since you started this career?

Well, SMM is all about interesting stories and adventures. You already know that I use SMM to promote my blog Bahtiyar World. Thus, SMM is connected with my blogging career.

I think the most interesting is that I stay at 5-star hotels for free. While traveling around the world, hotel owners invite me to stay at their hotels for a kind review on my popular blog. I got free hotel accommodations in New York, India, Egypt, Spain, and many other countries.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

My funniest mistake was to create a lot of superbly high-quality content without promoting it. It is funny because by doing this I was simply wasting my time. Even if you have some brilliant content, products, or services to offer, but you don’t promote it, nobody will discover your brand. Purely emphasizing my efforts at the quality of my work was a funny mistake.

I learned that any online business is about creating something, and then, promoting it in order to generate leads and sales.

Which social media platform have you found to be most effective to use to increase business revenues? Can you share a story from your experience?

Nowadays, Instagram is definitely the most effective media platform to use in order to increase business revenues. Today, if you have an Instagram account, you can make online business even if you don’t have a website. I am a tech-savvy man who knows programming, coding, and other technical stuff that lets me manage my complicated online project. However, the majority of Internet users don’t have these skills. Nonetheless, even a technically unsavvy people can start an online business on Instagram now.

In my personal experience, Instagram opened me a door to a whole audience of the world. Since almost everyone uses Instagram today, I am able to reach out to anyone on this planet. Visual content has no language. Everyone understands visual signs and information.

Let’s talk about Instagram specifically, now. Can you share 6 ways to leverage Instagram to dramatically improve your business? Please share a story or example for each.

UNDERSTAND THE IMPORTANCE OF INSTAGRAM

I have been in the online business market for several years. I have been dealing with almost every type of online entrepreneurship you can ever imagine. Blogging, SMM, SEO, e-commerce, dealing with cryptocurrencies, and many other things. Just to let you know, I am not a kind of a person who loves taking selfies and however. However, we need to be more adaptive in order to survive in today’s’ busy global business market. Social networks is a reality of our days. No matter what type of business you run, you will never survive without SMM. Instagram is the most crucial social network that can take your brand to new heights.

First, you need to realize that today’s online business is almost impossible without Instagram marketing. There are other ways to market your business online. However, most of them either too expensive or demand a lot of patience and hard work. Understand the popularity of Instagram to fully use its advantages for the benefit of your business.

PLAN YOUR MARKETING STRATEGY

Before you start marketing your business on Instagram, you should carefully plan your marketing strategy. IG is all about visual content. Prepare high-quality visuals such as photos, logos, videos, and graphics. Identify how often and when you are going to use paid Instagram ads. Are you going to promote your business on other popular IG accounts? These are the issues you should clarify even before you start your Instagram marketing campaign.

MAKE YOUR CONTENT GO VIRAL

Nowadays, going viral is the easiest way to get your brand noticed. If you create really catchy content, your brand can go viral if you are lucky enough. Creating high-quality content requires some investments, and of course, a lot of dedication.

USE INSTAGRAM FOR BRAND BUILDING

Nowadays, every business has a website. A website is a base of modern companies and incorporations. Businessmen and entrepreneurs use websites as business cards. However, there is a big problem most of us are unconscious about — it is extremely difficult to get your website discovered. If your website is your only base on the Internet, then, your road to success will be paved with loads of struggling. On the opposite side, Instagram simplifies the process of brand building to a very large extent. Nowadays, not everyone browses the Web. However, almost everyone spends at least 5–10 minutes a day surfing on Instagram. This fact makes IF extremely attractive for brand building.

USE ADVANTAGES OF VISUAL CONTENT

In today’s busy world of social networks, people are extremely busy. We have no time to read long articles and blog posts. Nowadays, everyone thrives to save some free time. This is why we see a big prevalence of visual content on the global business market. Visual content always catches our attention. What is more, visual content is more prone to going viral. Since Instagram is both video and photos oriented, you can use this feature to promote your business through both photo and video materials. High-quality content will be always quoted, commented, shared, and re-shared. If you are lucky enough, a single viral Instagram post will supercharge your brand in a matter of a few hours or days.

RUN PAID INSTAGRAM ADS

Running paid Instagram ad campaigns is very effective. Even if your IG account has very few followers, you can still achieve great results while promoting your business through paid ads on Instagram.

Because of the position that you are in, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.

I would encourage all wealthy people to share their financial assets with poor people. I really love what Bill Gates is doing. He has already donated several billions of dollars to some of the world’s poorest countries.

If every wealthy person would share his wealth with those who are in need, then, we would definitely defeat poverty in the world.

Some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch with, and why? He or she might just see this if we tag them 🙂

I would like to have a private breakfast or lunch with Neil Patel. He is a very smart person and leader. I call him a leader because he has already educated a whole generation of successful online marketers. Also, we are making business in the same niches. Therefore, I would have a lot of topics to discuss with him.

Thank you so much for these great insights. This was very enlightening!


How to Use Instagram To Dramatically Improve Your Business: “Instagram simplifies the process of… was originally published in Authority Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.